Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Fire Breathing Goat Saves the Realm in Fantastical Georgia Lottery Ad

'The Fire King' marks Artifact's fifth collaboration with BBDO Atlanta in long-running campaign featuring Kevin the Goat

Fire Breathing Goat Saves the Realm in Fantastical Georgia Lottery Ad

Creative studio Artifact Design recently completed VFX and design work on “The Fire King,” the latest commercial for Georgia Lottery Keno! via BBDO Atlanta. Parodying medieval fantasy, the spot features Kevin the Goat reprising his fire-breathing heroics from earlier campaigns.

“The Fire King” saga follows Kevin’s quest for the throne in the land of 12 realms. Battles and courtship ensue before he and his human sidekick, James, oust the sitting King Aragor with a fate-sealing blow: “Your dragon is no goat,” James quips. The voiceover concludes: “Be the king of your castle. Win $100,000 300 times a day playing Keno!”

Artifact has collaborated with BBDO Atlanta on the Georgia Lottery campaign for the past several years. Among the previous five spots, Kevin has been seen flying a fighter jet, and duelling with evil villains in a spy drama.

“The VFX have always been crucial to making Kevin’s fire-breathing a reality since it’s what usually gets him and James out of trouble, or saves the day,” says Ryan Tuttle, Artifact Creative Director. “Rather than rely on 3D simulation to create the fire, we partnered with the production company’s pyro team and created the effect practically. This approach has given us by far the most believable results ever since we began working on this campaign.”

The opening scene required extensive matte painted landscapes, as well as painstaking crowd duplication for the army. Perhaps the biggest challenge that Artifact overcame was the project’s ambitiously fast turnaround of less than two weeks.

“‘The Fire King’ is a prime example of the blockbuster-quality VFX and finishing services we offer,” concludes Tuttle. “It also exemplifies our ability to work flawlessly with agencies and their creative partners. As always, BBDO involved us during pre-production. By opening the lines of communication early on and having us on set with the director and the DP, we were able to achieve the best creative assets possible with efficiency.”


Head of VFX: Artifact Design

Creative Agency

Vice President: Derrick Ogilvie

Senior Producer: Chrissy Lucas

Head of Content Production: Eric De Fino

Creative Director: Derrick Ogilvie

Creative Agency: BBDO Atlanta

Associate Creative Director: Jon Mueller

Music and Sound

Sound Engineer: Shawn Coleman

Music Production: Elias

Audio Post Production: Company 3


Editor: Jeff Jay

Post Production / VFX

Flame Artists: Danny Yoon

Colourist: Billy Gabor @ Company 3

Animation: Kyung Ko

2D Artist: Kyung Ko

Production Company

Stock Footage: Mitch Martinez, DP

Production Designer: Sally Rowe

Production Company: Shadowlight Pictures/Feel Films/Decatur, GA

Producers: Richard Sampson and Nick Hirschkorn

Head of Production: Chris Papadimitriou

Editorial & Online: Hero Post

ECD: Ken Vale

DOP: Jordan McMonagle

Director: Toby Haynes

Creative Director: Ryan Tuttle

Location: Stone Mountain, GA

Category: Gambling , Sports and leisure

Genre: Action , Comedy , Storytelling , Visual VFX