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Creative

Find this Volkswagen Hidden in the Swedish Wilderness and You Can Have It

Stunt from NORD DDB is in partnership with the Swedish national ski team

Find this Volkswagen Hidden in the Swedish Wilderness and You Can Have It

You might need a pair of skis to reach the Volkswagen Passat that’s been hidden somewhere in Sweden. But if you find it, you can have it.

The stunt, dreamt up by agency NORD DDB and in partnership with the national ski team, is called ‘The No Show Room.’ The competition is a scavenger hunt, basically. The person who finds the secret ‘showroom’ first - a mirrored box hidden somewhere int he snowy Swedish wilds - claims the car. The automaker has been dropping clues in various locations (including social media, of course) between January 2nd and January 21st. 

To promote the hunt, the campaign includes TV spots, featuring members of the Swedish ski team passing the showroom in its stunning location, as well as social media, print and digital.


The model being given away is a Passat Alltrack 4MOTION, boasting four-wheel drive, higher ground clearance, emergency brakes for obstacles in the road, partial self-driving capability, and IQ.LIGHT reactive headlights that won't dazzle other drivers. 

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Client

Brand: Volkswagen Passenger Cars

Marketing Director: Jeanette Asteborg

Commercial Manager: Carl Sundstedt

Content Manager: Sara Brunfelter

Head of Communication: Marcus Thomasfolk

Agency

Agency: NORD DDB

Client Director: Maja Björklén

Client Manager: Linda Lonaeus

Chief Creative Officer: Andreas Dahlqvist

Creative Lead: Simon Higby

Art Director: Anna Salonen

Copywriter: Daga Simonsson

Copywriter: Per Sundin

Copywriter: Hans Malm

PR Director: Susanne Johansson

Planner: Johan Rynell

Social Media & Content Manager: Jonas Eriksson

Designer: Martin Thor

Designer: Peter Danielsson

Designer: Mikael Norberg

Designer: Sebastian Reinbring

Digital Designer: Mattias Nordenham

Interactive Producer: Erik Hagström

In-House Agency

Agency Producer: Jacob Fagerström

Production Company

Production company: Camp David

Director: Oskar Wrangö

DP: Jallo Faber

Editor: Fredrik Åkerström

Music: Håkan Eriksson

Colorist: Nicke Jacobsson

Online: Wille Rising

Producer: Robert Feniger

EP: Rickard Edholm

Photography

Photography: Mandarin

Media agency

Media Agency: PhD

Category: Automotive , Cars

Genre: Scenic