Final Frontier Invokes Divine Light for New Zhiben Film
Final Frontier and FRAME invoked a divine experience for the new film for skincare brand ZHIBEN, showcasing the “Night Cream & Mask” products focused on repairing and balancing oily skin throughout the night.
Final Frontier executive producer Eric Zheng explains, “The client wanted to explore a fresh visual language, while keeping the signature ZHIBEN elegance. They were excited about the concept of ‘sacred’, inspired by spiritual iconography, specifically divine light creating a sense of awe.”
FRAME creative director, Andreas Ibsen says, “Our vision was to craft a film centred around the theme of holiness, yet distinctly separate from religious connotations. We aimed to convey a sense of elevation, and to some extent, a blissful carelessness. The goal was to create an experience that transcends the ordinary, inviting the audience into a realm of serene and sublime existence.
“One of the most challenging aspects was maintaining the delicate balance of the theme, ensuring it did not allude to any specific spiritual orientation. This necessitated engaging in numerous enriching discussions on how to depict 'holiness' in a universally relevant and respectful manner. The endeavour was to encapsulate a sense of sacredness that resonated with diverse perspectives.”
“The final product is a film that strikes a harmonious balance between being succinct and contemplative. Inspired by the interplay of night and day, the lighting design played a pivotal role, culminating in a 'rise and shine' motif. This not only aesthetically enriched the film but also created a visual synergy with the 'holy' theme. The end result is a film that not only aligns with our original vision but also offers a visually and emotionally compelling experience.”
Final Frontier has been working in partnership with ZHIBEN since 2020, helping the brand to develop its sophisticated visual language through multiple product films. Night Cream & Mask is the third film for ZHIBEN directed by FRAME.
