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Creative

Fifty Fifty & Lexus Unleash the New LC 500 at the Goodwood Festival of Speed

Fifty Fifty, 1 month, 2 weeks ago

Colourist Kenny Gibb provides gorgeous grade for the LC 500’s performance at this summer's festival

Fifty Fifty & Lexus Unleash the New LC 500 at the Goodwood Festival of Speed

Full service post-production house Fifty Fifty has helped deliver a new 90 second promotional film for the iconic Lexus LC 500. 

In a series of beautifully observed moments, the film locates the Lexus LC 500 within the prestigious heritage of the festival held at the Goodwood Estate in West Sussex, capturing the scale and atmosphere of this summer's event, where motoring fans have an exclusive opportunity to see famous drivers and some iconic cars climb the iconic uphill track. 

Kenny Gibb, colourist at Fifty Fifty, was tasked with providing a Baselight grade to showcase the stylish new Lexus as it took part. 



“The main challenge was for the grade and visuals to support the narrative transition from luxury to performance in a seamless way,” explains Kenny. “This influenced the decision to start with a soft and gentle feel, escalating to a more hardcore aesthetic as the car gets to the famous Goodwood circuit”.

Richard Folley, Head of Production at Fifty Fifty, comments: “Kenny did a fantastic job in bringing out the best of the source material; he has created a style that works consistently across the film, which highlights the interior luxury and exterior style of the new Lexus alongside glamour of the Goodwood Festival of Speed.” 

Advertiser

Brand: Lexus

Creative Agency

Producer: Sophie Lee

Creatives: Tom Cleeland and Will Millner

Post Production / VFX

Colourist: Kenny Gibb

Producer: Richard Folley

Post Production House: Fifty Fifty

Production Company

Director: Adam Kaleta

Production Company: Inside Job

Producer: Sophie Lee

Category: Automotive , Cars

Genre: Scenic , Visual VFX