senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Fernleaf Goes for Greatness with BBDO Malaysia

08/09/2017
113
Share
The new campaign celebrates real Malaysians who overcame great challenges to achieve greatness
Fernleaf Malaysia makes a grand comeback with BBDO Malaysia, officially rolling out its “Go For Greatness” campaign nationwide on 25 August. 

The campaign was built on the insight that while Malaysians often have a desire for greatness, many are held back by societal pressures to conform and stay in line. Fernleaf’s new “Go For Greatness” campaign thus aims to inspire people to look away from the discouraging voices outside, and focus on the goodness from home to fuel their pursuit of greatness. 

To bring this message to life, BBDO Malaysia worked with PRS productions to create two films based on real stories of Malaysians who overcame great challenges to achieve greatness. 


The first film features Mavin Khoo and his struggle to become a world-renowned dancer, teacher, and choreographer. Today, Mavin remains one of the few male Bharatanatyam soloists, with numerous performances around the world. 

The second film features Siti Hanisah, the youngest Malaysian woman to conquer Mount Everest. Hailing from a humble FELDA settlement, Siti proved that neither naysayers nor the world’s most deadly hiking trails can stop a determined mind from achieving greater heights. 


Through these films, Fernleaf positions itself as the goodness that facilitates greatness, while highlighting the brand’s provenance story—100% goodness of dairy from the clean, green and pure New Zealand.

“Siti and Mavin’s stories touched us deeply, and we hope everyone who watch their film feels the same,” said VJ Anand, Executive Creative Director of BBDO. 

“We are excited to make a strong comeback for Fernleaf by rallying Malaysians to not settle for less, and to always strive for greatness. We want them to know that Fernleaf’s got their back with good nutrition that will support them in their journey for greatness. I believe the films bring that to life and will help inspire all of us to be a voice of goodness to people around us,” said Karen Ong, Marketing Director of Fonterra Malaysia. 

The BBDO team behind this campaign, led by Farrah Harith McPherson, includes VJ Anand, Lee Tak Shune, Julian Yap, Deborah Woong, Nisha Khirudin, Hugo Pacheco, Khalida Kamaludin, and Lucas Yap.
SIGN UP FOR OUR NEWSLETTER
Work from BBDO Asia
Update Our Mindset
Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP)
26/06/2024
Transcend Your Journey
Alila
24/05/2023
The Taste That Brings You Home
Five Star Chicken
24/04/2023
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1