FCB RG2 Opens an Unforgettable Bank Account to Combat Alzheimer’s
While Alzheimer’s is a disease that is growing worldwide, donations to Alzheimer’s non-profit organizations in Venezuela have declined. Ironically, one reason why people don’t donate is because they don’t remember how to donate.
Banplus, a bank in Venezuela, and FCB RG2 came together to create "The Unforgettable Account," for the Alzheimer’s Foundation of Venezuela. The account number is: 0000-0000-00-0000000000. By creating an account number that is so easy to remember, people had one less reason to forget to donate.
Donations made to the 0000-0000-00-0000000000 account goes toward programs that provide support and training to caregivers of patients with Alzheimer’s and promising research initiatives.
Facing a plethora of challenges and an unsteady economy, the people of Venezuela have come together to help those with Alzheimer’s through this campaign. Since its launch, donations to the Foundation have increased by 226%.
Creative Agency: FCB RG2
Creative Director: Sydney Reyes
Art Director: Exequiel Rodríguez
Planner: (Chief Planning Officer) Julio Grande Allende
Chief Creative Officer: Exequiel Rodríguez
Photographer: Daniel Méndez
Senior Copywriter: José Manuel Ferreira
Account Supervisor: Valentina Aveledo
Production Company: Whiskey Film
Executive Producer: Juan Bernardo González
Director: Evans Briceño
DOP: Maurizio De Vita
Producer: Guillermo Pérez
Edit Company: Blue Post
Editor: Evans Briceño
Artist: Sydney Reyes
Category: Banking , Finance/insurance
Genre: Dialogue , People , Storytelling