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Creative

FCB Inferno's BMW i8 Roadster Campaign Gives Supercar Fans ‘The Butterflies’

Sophisticated auto film was created by FCB's Matt Skolar and Eoghain Clarke, and directed by Andrew Proctor of The Mill

FCB Inferno's BMW i8 Roadster Campaign Gives Supercar Fans ‘The Butterflies’

To support the launch for the new BMW i8 Roadster, BMW UK tasked FCB Inferno with creating a campaign asset that could be used across VOD, social and OOH channels to launch this supercar with a bang.

As well as launching the new BMW i8 Roadster, the campaign also had the task of acting as a halo model for the BMW range.

FCB Inferno created a 30” spot, along with the Mill LA, to show off the new BMW i8 Roadster in all its glory, as a supercar like no other. The spot brings to life all the sophistication and punch of the new model, and concludes with the famous line ‘floats like a butterfly…’.

“‘Butterflies’ perfectly reflects the new BMW i8 Roadster: beautiful, elegant and progressive, with the performance and kick of a supercar.” Sophie Chiappe, BMW i Marketing Manager.

Created by Matt Skolar and Eoghain Clarke, and directed by Andrew Proctor of The Mill LA, the 30 second film asset was used across VOD, YouTube, digital display, DOOH and social channels throughout late June and July.
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Client

Advertiser: BMW

Creative Agency

Creative Agency: FCB Inferno

Chief Creative Officer: Owen Lee

Senior Account Manager: Fran Ede

Managing Partner: Katy Wright

Head of Broadcast: Jason Ayers

Senior Copywriter: Matt Skolar

Senior Art Director: Eoghain Clarke

Head of Planning: Ben Jaffé

Business Director: Helena Georghiou

TV Producer: Kate Mahoney

Production Company

Production Company: The Mill LA

Director: Andrew Proctor