FCB Global Chief Creative Officer Susan Credle Named Chairperson of 2017 AMP Awards
Susan Credle, an acknowledged ad industry creative leader and the Global Chief Creative Officer of FCB, has been named Chairperson of the 2017 AMP Awards for Music + Sound. Sponsored by the Association of Music Producers, the AMP Awards are the only US-based, not-for-profit competition in advertising and branding dedicated to honoring achievements in music and sound in all media.
In her role as Chair, Credle will help lead the AMP Awards’ new Curatorial Committee, which will be tasked with ensuring that all finalists meet the criteria for their respective categories. The Curatorial Committee also selects the competition’s prestigious Best in Show winner.
“Music is manipulative. It can bring tears to your eyes. Make your heart pound. Terrify you. Music is the emotional igniter of ideas,” says Credle. “As Chair of the AMP Awards, I’m grateful to have the opportunity to reflect on the impact music has on our industry.”
Credle was the unanimous choice of the AMP Awards Board of Governors, an honorary group made up of past AMP Awards Chairs, to serve as 2017 Chair. “They recognised her role as a visionary creative leader who’s always been passionate about the power of music and sound in advertising and highly respectful towards the companies and individuals who work in the craft,” says AMP President Jason Menkes, Partner and Executive Producer at COPILOT Music + Sound in New York. “We’re honoured that someone of Susan’s stature has agreed to serve in this role as we mark the AMP Awards’ fifth anniversary, and we’re excited about the insight and experience she’s going to bring to our judging process.”
Credle was named to her current post in June of 2015. Prior to that she was Chief Creative Officer at Leo Burnett in Chicago, a post she accepted in 2009 after having spent over two decades at BBDO in New York. Among the campaigns she’s been responsible for are Allstate’s “Mayhem” campaign while at Burnett and the iconic M&M’s anthropomorphic “human” spots while at BBDO. A graduate of the University of North Carolina, she recalls being drawn to the ad industry after watching director Ridley Scott’s legendary “Share the Fantasy” spot for Chanel. Parallels are often drawn between the fictional Peggy Olson from “Mad Men” and Credle’s career arc, as she started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director.
An important voice representing gender diversity in advertising, Credle has received numerous industry accolades, including the Chicago Advertising Federation’s Chicago Ad Woman of the Year in 2013, inclusion in Advertising Age’s 100 Most Influential Women and Business Insider’s Most Creative Women in Advertising lists and induction into the AAF’s Hall of Achievement.
The AMP Awards – which includes the annual AMP Hall of Fame induction ceremony –brings together professionals from the music, advertising, marketing and entertainment worlds to celebrate the best of the best. Prior inductees into AMP’s Hall of Fame have included Volkswagen, Coca-Cola, McDonald’s, Budweiser, Nike, Chevrolet and Pepsi.
The 2017 AMP Awards Call for Entries deadline is Feb.24, 2017. To upload entries, please visit the AMP Awards portal at http://www.awardcore.com/amp/loginOpen.php. The awards presentation will be held on Tuesday, May 23, at the Diamond Horseshoe at the Paramount Hotel in the Theatre District.
The AMP Awards is the only juried advertising contest to focus on the unique contributions made to the industry by creators and producers of music and sound. This year’s awards also marks the 20th Anniversary of the founding of its sponsoring organization, the Association of Music Producers, which was founded in 1997 to promote the work of advertising’s music and sound companies and audio mixing and recording facilities.
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