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Creative

Fall in Love with Food in Tesco’s Latest Food Love Stories Voiced by Sarah Millican

‘Food Love Stories’ campaign by BBH London focuses on the freshness and quality of the supermarket's range

Fall in Love with Food in Tesco’s Latest Food Love Stories Voiced by Sarah Millican

At the start of last year, Tesco introduced Food Love Stories – a campaign that celebrates the food people love to make, for the people they love. The latest Food Love Stories build on this, bringing to life all the passion and care Tesco puts into creating the best quality food for its customers.

The first story spotlights how all of its fresh berries are handpicked and chilled within 60 minutes to ensure they are at their freshest for customers.

Featuring the voice of the self-proclaimed food fan, Sarah Millican, and beautifully directed by acclaimed Director Charlie Stebbings, the films employ an honest view on how we all feel when presented with mouth-watering food.


The first film launches on 6th June from 8.40pm during a special ad break on ITV, with the campaign running across TV, Cinema, Out of Home, Digital, Social, Radio and all Tesco digital owned channels including in-store. Accompanying the films, is a series of print and digital executions shot by food photographer Jonathan Gregson. 

The media planning and buying is handled by MediaCom UK.

Alessandra Bellini, Tesco Chief Customer Officer, said,“At Tesco we’ve always been passionate about the food we offer. Our latest Food Love Stories put the quality of our food centre stage, focusing on the lengths we go to bring great tasting food to our customers.”

“We’ll be sharing a number of stories showing how we give customers the freshest and tastiest products, starting with how our berries are handpicked and chilled within 60 minutes – making sure they are juicy and perfectly ripe.”
 
Tom Drew, Creative Director on Tesco at BBH said,“We aimed to capture people's honest reaction to seeing great quality food”.
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Client

Advertiser: Tesco

Brand Manager: George Rivers (Campaign)

Brand Communications Manager: Michael Cocker (Head of in-store Customer Communications)

Marketing Communications Manager : Alex Wade

Content Manager: Karen Carter

Head of Content Marketing: Alicia Southgate

Head of Campaigns: Louise Mason (Food)

Head of Media: Nick Ashley (Campaign Planning)

Creative Agency

Creative Agency: BBH London

Strategist: Oliver Wilson

Producer: Millie Yoxen, Millie Yoxen (Print & Design)

Designer: Anthony Jones,Javier Garcia (Socials)

Photographer: Jonathan Gregson

Senior Account Director: Philip Mattinson

Strategy Director: Simon Gregory and Tom Patterson

Account Executive: Florence Smith

Head of Art: Uche Ezugwu

Senior Project Manager: Lisa Weinzetl

Creative team: Marc Rayson and Callum Prior

Creative director: Tom Drew

Design director: Rob Wilson

Account manager: Josephine Kiernan

Media Agency

Media Agency: MediaCom

Director: Francesca Blair (Associate)

Business Director: James Parnum

Account Manager: Liz Turgut

Production Company

Production Company: Rogue

Director: Charlie Stebbings

DOP: Charlie Stebbings

Producer: Dominic Seymour

Offline

Edit Company: Marshall Street

Editor: John Mayes

Post Production / VFX

Post Production Company: The Mill

Colourist: Seamus O’Kane

Music

Sound Production: Jack Hallett / Factory Studios

Talent Acquisition

Talent Acquisition: Melsie Bourne