‘Food Love Stories’ campaign by BBH London focuses on the freshness and quality of the supermarket's range
At the start of last year, Tesco introduced Food Love Stories – a campaign that celebrates the food people love to make, for the people they love. The latest Food Love Stories build on this, bringing to life all the passion and care Tesco puts into creating the best quality food for its customers.
The first story spotlights how all of its fresh berries are handpicked and chilled within 60 minutes to ensure they are at their freshest for customers.
Featuring the voice of the self-proclaimed food fan, Sarah Millican, and beautifully directed by acclaimed Director Charlie Stebbings, the films employ an honest view on how we all feel when presented with mouth-watering food.
The first film launches on 6th June from 8.40pm during a special ad break on ITV, with the campaign running across TV, Cinema, Out of Home, Digital, Social, Radio and all Tesco digital owned channels including in-store. Accompanying the films, is a series of print and digital executions shot by food photographer Jonathan Gregson.
The media planning and buying is handled by MediaCom UK.
Alessandra Bellini, Tesco Chief Customer Officer, said,“At Tesco we’ve always been passionate about the food we offer. Our latest Food Love Stories put the quality of our food centre stage, focusing on the lengths we go to bring great tasting food to our customers.”
“We’ll be sharing a number of stories showing how we give customers the freshest and tastiest products, starting with how our berries are handpicked and chilled within 60 minutes – making sure they are juicy and perfectly ripe.”
Tom Drew, Creative Director on Tesco at BBH said,“We aimed to capture people's honest reaction to seeing great quality food”.
Brand Manager:George Rivers (Campaign)
Brand Communications Manager:Michael Cocker (Head of in-store Customer Communications)
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