Fabio Seidl Announced as VML NY Executive Creative Director

VML has hired Fabio Seidl as executive creative director, overseeing VML New York's creative department and work for brands such as New Balance, Greater Miami Convention & Visitors Bureau, AMC cable television, LEGOLAND Florida Resort and the United Nations. Seidl joins the team on the momentum of VML having a pinnacle year at Cannes with 27 Lions, including six from the New York office for work on LEGOLAND Florida Resort and Motorola Mobility.

With 20 years of experience working with clients like Absolut, Canon, Coca-Cola, GM, Nestle, NBC Universal and YouTube, Seidl has a multi-faceted, strategic approach. Some of his most recent work includes recognised campaigns like Canon Photo Coach, Reeve Foundation's Adaptoys and GRAACC Bald Cartoons.

"We're very pleased to have Fabio join VML and lead the New York creative team," said Debbi Vandeven, VML global chief creative officer. "His global expertise and passion for creating strategic, impactful work for clients will continue to push our work forward."

Originally from Rio de Janeiro where he started as a copywriter, Seidl brings global experience and a unique perspective, having worked at Ogilvy Brazil in Sao Paulo and McCann Europe. Most recently, Seidl was at 360i in New York as a group creative director and before that an executive creative director at Leo Burnett in Chicago. A highly-awarded creative, Seidl's work has been recognised with more than 20 Cannes Lions as well as numerous awards in the One Show, CLIO, D&AD, London International Advertising Awards, El Ojo and others.

Seidl joins the creative team following the appointments earlier this year of John Godsey and Mike Wente to co-chief creative officers, North America. Seidl will report to Mike Wente, chief creative officer, North America.