Extreme Reach & Group IMD Announce Strategic Partnership

Extreme Reach and Group IMD today announced a global strategic partnership that creates the largest unified, global video ad delivery service for television commercials. Now, advertisers and agencies worldwide will be able to manage and deliver television commercials anywhere in the world through a single service.

This partnership and new service exist to meet the needs of global brands and their agencies. The service will provide clients with unparalleled reach, insight and control of their video advertising world.

- Reach more TV broadcasters than any other service. This agreement is the first to link coverage of all of North America with comprehensive coverage across international markets, connecting clients to the largest worldwide network of TV broadcasters.

- Uncover new insights with one consolidated look into extensive TV data. By aggregating global data, clients can more easily view ad history and usage rights with unprecedented transparency.

- Connect campaigns worldwide for total brand protection. Execute more impactful video campaigns faster and more easily while helping agency partners eliminate silos, delays, errors and inefficiencies.

In addition, Extreme Reach and IMD will respond to global RFPs together and share best practices, technology and standards to bring further value to clients.

“Group IMD has established an impressive footprint and reputation internationally in digital delivery of TV commercials,” said John Roland, CEO of Extreme Reach. “As more and more of our clients are thinking globally, we’re very pleased to be able to help enable the seamless execution of ad campaigns on a worldwide scale. We have had an excellent relationship with

IMD for many years and we both leverage similar cloud-based technologies, so we have a strong base to build upon.”

“Extreme Reach owns and operates the largest TV ad delivery network in North America,” said Simon Cox, CEO of Group IMD. “Our partnership will enable dramatic improvements in global workflows and will make it possible for clients around the world to easily execute their campaigns across every video media outlet working with a single service. Our companies share the same vision to power the world’s digital video advertising and have the same values making this a fundamentally strong partnership.”