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Cannes Lions

Exploring the VR 'Innerverse' at Cannes Lions

The Mill New York ECD Rama Allen discusses the upcoming Cannes talk 'Strata: A Live Biometric VR Experiment'

Exploring the VR 'Innerverse' at Cannes Lions

I want to control films with my mind. I want VR experiences to bend to my emotions. I want my games to not only entertain but make me a better person.

I want to create something new.

At Mill LAB we’ve begun to flirt with the edges of new possibilities in technology. With sophisticated interactive worlds, immersive experiences, and vast amounts of data at our fingertips, can we combine them in a way that creates a deeply intimate connection with our audience?

We’ve created an experiment that seeks to find an answer to this. We call it STRATA. STRATA is a responsive VR innerverse that uses biometric data as both controller and author. It gives body and voice to the invisible machinations within us; our heartbeat, our stress levels, our breathing, and our brain waves. Built on the principles of information coded biofeedback it builds worlds and makes music to tell us the story of our bodies. The hope is that awareness of this story will allow us to create a deeper connection to it, to understand it, and to control it.  We can learn to calm ourselves, to focus, to grow mindful, and achieve flow states.

STRATA can only be navigated by our autonomic nervous system. A user must learn to achieve a state of calm to begin to levitate and explore various worlds that all pulse, reorganise and shift based on their biometrics. The music responds to their heart rate and breathing, creating the synchronous soundtrack of you to accompany the journey.

I believe that a world, responsive to the most vital aspects of your being, creates a new kind of awareness and experience. It’s a fresh look at VR that can find value in distraction therapy, meditation, and mental fitness training. It is an experience that simply allows us to get lost within ourselves.

This is our VR innerverse.

I’ll be revealing this experiment at the Cannes Lions on the Discovery Stage at 10:30 on Wednesday 22nd June June. I hope to see you there. I hope you try it. I hope that it moves you in the way it moves us.

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