ADFEST has announced that Darren Watson,
Executive Creative Director, Asia Pacific and Greater China at FITCH, is
joining ADFEST 2016 both as a speaker and to host a workshop called ‘Explore
the Rollercoaster of Emotions’.
On Wednesday 16th March at 12.15pm, Watson will host
a session demonstrating how powerful human connections through experiences can
bring people and brands closer together. He will also showcase successful
experiences including Nike Rise, which harnessed the passion of a new
generation of Chinese basketball players, to Merrell’s use of Virtual Reality,
and M&M’s World Store in Shanghai, which turns a candy store into a
theatrical experience.
“Emotions differentiate humans from other living
things. They make us unpredictable, impulsive and endlessly interesting. They
are part of what makes humans, human. Our emotions also make us an endlessly
frustrating group of people for brands trying to stand out and connect. But it
can be done – brands can use experiences to create emotional connections that
are playful and thought-provoking and unlock the human element essential to
success in physical and digital brand interactions,” says Watson.
On Thursday 17th March, from 10:45am to 1pm, Watson
and a team from FITCH will also host a workshop to build upon the previous
day’s session. The workshop will begin with an exploration of the emotional
journey we're all on. Participants will then be asked to propose an agenda that
aims to understand what drives us day to day to excel. Time will be spent in
groups exploring ways to connect and develop a bolder emotional intelligence.
Watson creatively directs FITCH’s Omni-channel
experience offer for FITCH in APAC region. He is behind the agency’s
award-winning creative strategy for Asian Paints in India and 'VIVID Homes' for
B&Q in China – a new home décor concept piloted in Shanghai, which has been
awarded various innovation awards and the recent Toshiba technology in retail
accolade.
Registration to the FITCH workshop is free, however
interested applicants must register in advance by completing this Registration
Form (downloadable here) and sending to krit@ADFEST.com. Please note that registration is not confirmed
until you receive a confirmation notification from ADFEST.
To purchase Delegate Passes to ADFEST 2016 – which
runs from 16th to 19th March in Pattaya, Thailand – visit www.ADFEST.com