Eurobest Closes for Entries & Announces Final Programme
With two days to go until the eurobest Festival of Creativity launches in Rome, award entries are now closed and counted with 4,526 received.
The new Digital Craft Award gained 139 submissions, while Creative Data received 70 submissions, and Entertainment, which has evolved from the Branded Content & Entertainment Award, has seen a 50% increase in entries this year.
In advance of the Festival, the Innovation Jury has now selected the Innovation shortlist. 28 entries received were reduced to a shortlist of 11; Germany received five shortlisted places, Sweden two, Belguim two and work from Switzerland and The Netherlands is also in the running.
“We’re delighted to announce high entry numbers this year and to be able to recognise two exciting new Awards. We look forward to welcoming our juries to Rome, where we’ll celebrate the very best European work in one of the most vibrant cities in the world,” said Louise Benson, Festival Director of eurobest. “Inspired by the host city, our content programme this year is one of the most diverse in the Festival’s history.”
Alongside the Awards, which will be honoured at a ceremony on Friday 2 December at the magnificent Teatro Ambra Jovinelli, the main Festival venue, Palazzo Barberini, will host a stellar line-up of truly brilliant brands bringing enlightening discussion to the stages.
Sessions include: Heineken's Senior Director of Global, Digital and Marketing Development, Ian Wilson who will reveal what advertisers really want, and share the brand's take on how to embrace the mobile media world; Anna Bizon, the Director of International Brands for Desperados will be challenging thinking about creative bravery; while David Bailey, BBC’s Creative Director will demonstrate how the corporation has adopted an innovative design and UX culture.
Fashion branding will also be brought to the fore: Liselotte Kirkelund, Global Content and Digital Marketing Manager from fashion giant Bestseller will divulge the secrets of successful influencer marketing, while Ben Kerr, Chief Strategy Officer of Somethin’ Else will look at the changing face of fashion and beauty marketing.
The eurobest Italian edition has partnered with MY PR and the Festival has announced key media partnerships with RAINEWS24, Wired Italia and Newsweek Europe.
Press registration is now open and eurobest welcomes media from across Europe to attend. Further details can be found here.