Eurobest Announces Full Content Programme for 2016

The full content programme for eurobest has been announced with five weeks to go before the event launches in Rome. From 30 November - 2 December 2016 Europe’s creative community will gather in Italy’s vibrant capital to celebrate the best of European creativity.

Attendees will hear speaker sessions from leading thinkers and renowned creatives who will share trends and ideas to increase creative thinking and drive business growth. A new generation of creative leaders, including Bruno Bertelli of Publicis; Cheyney Robinson from Isobar; Monica Moro, from McCann Spain and CP+B’s Dave Buonaguidi will join the debate.

“This year’s eurobest speaker line-up is one of the most original and diverse in the Festival’s history. Special stories and thought-provoking insights will be presented by exciting creative minds, promising an unforgettable experience for attendees,” said Louise Benson, Festival Director of eurobest. 

Renowned economist Professor Noreena Hertz brings an impressive track record in predicting global trends and will join Weber Shandwick CEO Colin Byrne to take a detailed look at Generation K (those born between 1995 and 2002), while world-famous experimental psychologist Professor Charles Spence who has worked with many leading brands and is an expert in the field of multi-sensory perception and neuroscience-inspired design, will uncover how sensory branding influences perception. 

As Europe’s future is decided on the political stage, the 'How Creativity can ‘Unfuck’ Europe' session will explore how creativity can drive diversity, openness and dialogue in a Europe that’s become increasingly more threatened. 

Diversity will be deliberated by boundary breaking speakers. A not-to-be-missed session with #WomenNotObjects campaigner Madonna Badger, Chief Creative Officer & Founder, Badger & Winters, will make the case for the end of objectification of women in advertising, while writer and journalist, Philip Ellis, will present five reasons why being an LGBT ally is good for business.

A dedicated Innovation Day brings the latest tech and digital content to eurobest. Start-up discussion will be the focus of a session with Jody Orsborn, founder of The Backscratchers, alongside Hannah Blake, Innovation Director, MEC, Jess Williamson, Global Programme Director for Barclays and Brittany Bean, Founder, Tracks2 and Mother Clucker. And J.Walter Thompson will present their multi award-winning work, The Next Rembrandt, and demonstrate the power of this magical, boundary-blurring convergence of art, technology and data.

Ian Wilson, HEINEKEN’s Senior Director Global, Digital and Marketing Development takes on how to embrace the mobile media world and draws on over 25 years’ experience, Ian will focus on the barriers faced and use real examples to show what HEINEKEN has done to accelerate the process.