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Oct. 15, 2012, 2:56 p.m. by LBBOnline
E.ON & LBi Launch ‘Best Deal For You’
Integrated campaign drives people to an easy-to-use service that makes tariff comparisons simple
Global marketing and technology agency LBi has collaborated with energy company E.ON to launch the 'Best Deal For You' service, an easy-to-use online tool that makes it simple for customer to choose the best E.ON energy plan for them.
LBi assembled a blended team of experts in strategy, user research, experience architecture, technology and creativity to devise a branded utility designed to make it easy for customers to choose from five simpler energy plans.
To support the tool, LBi has developed its first bought media campaign for E.ON. The digital drive comprises a series of standard and rich media banner ads, as well as branded films to be shown on digital outdoor screens in locations across the UK.
The digital initiative is part of E.ON’s broader Best Deal For You campaign, which also includes TV, press, radio, direct, PR and in-store activity.
The initiative follows LBi’s collaboration with E.ON’s in-house web development team earlier this year to unify all of the brand’s websites into one single user experience at www.eonenergy.com.
Pardeep Duggal, Head of Digital at E.ON, said: “Best Deal For You is part of our mission to make a real difference to our customers’ lives. LBi has created a beautifully simple online tool, and an engaging digital marketing campaign, which we hope will help plenty of people go online and find their best tariff.”
Greg Georgiades, Client Partner at LBi, said: “Following on from the relaunch of E.ON’s digital presence earlier this year, we’re delighted to have collaborated with them again on this new initiative. It’s a great example of our blended approach, involving a broad range of skill-sets and also leveraging our bought media expertise.”
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