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Creative

Engine Launches New Range of Channel Idents for Comedy Central

Engine, 3 weeks, 4 days ago

The idents encourage viewers to 'Amuse Yourself'.

Engine Launches New Range of Channel Idents for Comedy Central

Comedy Central has launched a new range of channel idents working in partnership with production and content agency, Engine.

Working to the brief of "Amuse Yourself", the new idents will be rolled out across Australia and New Zealand, both on the channel and across Comedy Central's online and social channels.

Says Robert Connelly, ECD, Engine: "Comedy Central's position of 'Amuse yourself' was the perfect creative starting point to jump off from. The team loved exploring the personal side of what people do day- to-day to amuse themselves, and in a rather dark and unexpected way."

VIEW THE IDENTS

The Engine team used a simple hand-drawn graphic technique to illustrate the concept, allowing each unique character in the series to take centre stage, while maintaining the sense of an overarching shared creative space.

Says Kieran Reynolds, Comedy Central: "Totally absurd, unpredictable and creatively outstanding, Rob and the team at Engine have delivered the goods yet again with work that is absolutely perfect for the Comedy Central brand."