Energy BBDO Imagines a Small World Through Language for Rosetta Stone

Rosetta Stone has just unveiled a new multi-platform advertising campaign, titled “Create a Smaller World.” The effort, which directly targets millennials, represents the first work created in collaboration with new creative agency partner Energy BBDO.

The multimedia campaign includes TV, radio, print, digital marketing and social media.  The 60 second TV launch spot, directed by Young Replicant from Pulse Films, focuses on how learning a new language can help people form connections with others.  The campaign will also be supported by a four-part web series developed in partnership with VICE.