The new campaign will offer a fresh new tone and personality for one of the largest nonprofit health plans
EmblemHealth, one of the nation’s largest nonprofit health plans, has chosen gyro New York as its brand agency of record. gyro New York, in conjunction with its healthcare practice gyro:human, will be tasked with guiding the next evolution of brand strategy and creative for EmblemHealth and its partner, AdvantageCare Physicians (ACPNY), one of New York’s largest multispecialty physician group practices.
Speaking about the decision to select gyro, Beth Leonard, Chief Marketing and Communications Officer, said, “EmblemHealth has a long history of providing high quality, affordable healthcare coverage for New Yorkers. We are continuously innovating on behalf of our members to help them stay healthy, get well, and live better. Our partnership with ACPNY affirms that commitment, allowing us to provide expert care in convenient locations throughout the NY metro area. In gyro, we are confident we’ve found a partner that not only shares our values and respect for hardworking New Yorkers, but one that has a solid grasp on our industry and how to navigate the opportunities and challenges that lie ahead.”
EmblemHealth and gyro launched their first collaborative campaign today, which will appear in digital, print, out-of-home and Pandora radio in the New York metro area. The creative speaks of the relationship between health and life and features an evolved, wittier brand voice.
This interim campaign was designed for the 2016 – 2017 open enrollment season. A larger brand effort will debut in 2017.
Wendy Lurrie, Managing Director of gyro New York and gyro:human, said, “EmblemHealth is an iconic pillar of the New York healthcare community. EmblemHealth’s story of excellence is one we are looking forward to expanding, enhancing and evolving. And we are so excited to work with both EmblemHealth and ACPNY to help New Yorkers learn about what these organizations provide in terms of both coverage and care.”