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Creative

Embarrassed After The Christmas Party? Find Festive Salvation With Subway

McCann EMEA, 3 weeks, 2 days ago

The comical new spot from McCann is directed by Michael Downing

Embarrassed After The Christmas Party? Find Festive Salvation With Subway

The SUBWAY brand is releasing a new festive campaign to celebrate its limited edition Sub. Introduced especially for the festive season, the new ‘Festive Feast’ Sub is packed with turkey, sausage, bacon, and cranberry sauce.

The TV ad, created by McCann London, shows a young woman in a SUBWAY® store feeling a little awkward the day after the office party. When she spots her work colleagues at the store her embarrassment mounts. But, instead of hiding or making a hasty exit, she steels herself and finds solace in a delicious ‘Festive Feast’ Sub.

The TV ad breaks today, Wednesday 16th November, and will run until December 13th. A 50-second edit of the ad will run in cinemas and the campaign will also be supported by print, OOH, radio and digital ads. 

The ad is part of the SUBWAY brand’s new “Keep Discovering” brand platform, also created by McCann London, which launched earlier this year. The ‘Festive Feast’ Sub is available in-store now until Tuesday, December 27th (or until stocks last).

Sacha Clark, Marketing Director for the SUBWAY brand UK and Ireland quoted: “Our ‘Keep Discovering’ platform is inviting our customers to explore our menu and new options. We’re excited to add the new ‘Festive Feast’ Sub to the menu for a limited time only and to support it with the launch of our new TV spot.”

Advertiser

Advertiser: Subway

Creative Agency

Creative Director: Alexei Berwitz and Rob Webster

Executive Creative Director: Rob Doubal and Laurence Thomson

Business Director : Jason McNamee and Katie Morris

Creative: Jess Mallett and Lottie Sole

Executive Producer: Sophie Chapman – Andrews

Senior Account Manager: Francois d’Espagnac

Producer: Lois Newcombe

Creative Agency: McCann

Business Affairs: Nicholas Mugridge

Planners: Nathaniel Hill and Matt Saunders

Head of Integrated Production: Sergio Lopez

Media Agency

Planner: Dan Sear

Media Agency: Mediacom

Music and Sound

Composer: Daan Temmink / Floris Verbeij

Offline

Editor: Jono Griffith and Ben Ganson @ Work TV

Production Company

Production Company: Biscuit Film Works UK

Producer: Fran Thompson

DOP: Stephen Keith Roach

Director: Michael Downing

Category: Food , Savoury

Genre: Digital , PR , People , Print