EL Ojo Grand Prix for Leo Burnett Argentina & Tailor Made

This week, at the 2012 El Ojo de Iberoamérica Festival, Leo Burnett Tailor Made was recognized with a Titanium Grand Prix for its “My Blood is Red and Black" campaign for Health Secretary of Bahia. Leo Burnett Argentina also received a Grand Prix in the Promo category for Garbarino’s “Back to Garbarino” campaign.

 

In addition, the global network brought home two Gold, five Silver and five Bronze El Ojo awards. Five global offices from the Leo Burnett network, including Argentina, Chicago (Lápiz) Colombia, Iberia and Tailor Made, contributed to the overall wins.

 

“El Ojo is the most prestigious creative award show in the Latin world,” said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. “A double Grand Prix is remarkable. Winning the highly coveted Titanium Grand Prix is testimony to the future-facing thinking originating from Leo Burnett Worldwide.”

 

Leo Burnett Argentina’s “Back to Garbarino” campaign drew attention from an international audience when amateur video footage appeared online of Doc Brown, the infamous inventor from the “Back to the Future” movie franchise, crashing his Delorean time machine into a Garbarino storefront. After a few days of rampant speculation on the internet and widespread circulation of the footage, Doc Brown gave a press conference in which he apologized to Garbarino for any damage he may have caused, and volunteered to be the new face of Garbarino Electronics to compensate the company for his actions. Thus, the inventor from the future became the popular spokesperson for Argentina’s largest retail electronics chain, and generated massive new interest in the store and its high tech products. The campaign received a remarkable six El Ojo Awards, including one Grand Prix, one Gold, two Silver and two Bronze.

 

Leo Burnett Tailor Made’s "My Blood is Red and Black" promotes the need for blood donations in the largest city on the northeast coast of Brazil, Salvador Bahia. With help from the city's soccer team, in conjunction with the Health Secretary of Bahia, Leo Burnett Tailor Made removed the red Vitória football club's jerseys to encourage donations. The campaign brought home five El Ojo Awards, including one Grand Prix, two Silver and two Bronze.

 

El Ojo de Iberoamérica Festival recognizes creativity and innovation in advertising, communications, marketing and entertainment in Spanish and Portuguese languages, with work spanning North, Central and South America, as well as Spain and Portugal.

Leo Burnett Worldwide’s 2012 El Ojo Awards include:

Grand Prix:

• Health Secretary of Bahia “My Blood is Red and Black" – El Tercer Ojo/Titanium (Leo Burnett Tailor Made)

• Garbarino “Back to Garbarino” – Promo (Leo Burnett Argentina)

Gold:

• DirectTV “Rey” – Production (Leo Burnett Colombia)

• Garbarino “Back to Garbarino” – Interactive (Leo Burnett Argentina)

 

Silver:

• Garbarino “Back to Garbarino” – Direct (Leo Burnett Argentina)

• Health Secretary of Bahia “My Blood is Red and Black" – Sports (Leo Burnett Tailor Made)

• Health Secretary of Bahia “My Blood is Red and Black" – PR (Leo Burnett Tailor Made)

• Garbarino “Back to Garbarino” – Interactive (Leo Burnett Argentina)

• Leo Burnett Iberia “Tattoo QR Code” – Mobile (Leo Burnett Iberia)

 

Bronze:

• Chicago Latino Film Festival “Paternidad” – TV (Lápiz Chicago)

• Garbarino “Back to Garbarino” – El Ojo Classic (Leo Burnett Argentina)

• Health Secretary of Bahia “My Blood is Red and Black" – Innovation (Leo Burnett Tailor Made)

• Health Secretary of Bahia “My Blood is Red and Black" – Sustainable (Leo Burnett Tailor Made)

• Garbarino “Back to Garbarino” – Integrated (Leo Burnett Argentina)