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Creative

easyJet Instagram Filter Finds Your Next Getaway

VCCP launched the custom AR filter to inspire customers to book 2020 getaways

easyJet Instagram Filter Finds Your Next Getaway

Jumping on the viral 'which Disney Character are you'? train, the easyJet team at VCCP have created a custom Instagram AR Filter game for the brand. A great proactive brief, this format is a fun and sharable tool to inspire users to travel and look forward to their next getaway in 2020. You can try out the new filter in the highlights on easyJet's Instagram page.

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Content Editor: Caroline Denby

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Category: Airlines , Travel