E-Cig Brand Brilliantly Parodies a Tarantino Classic in This Launch Spot

This quite brilliant ode to Quentin Tarantino’s Reservoir Dogs is the launch film for UK electronic cigarette brand 7Stripe. 

Created and produced by London-based creative production company DHP Studios, the film taps into a long line of on-screen smoking heritage with a stroke of smart humour. “Through the recognisable cinematic style we aimed to evoke the memories of a scene with which our target audience can relate. We then injected an element of humour and ended up with this final product that lends itself to a viral audience,” said a DHP Studios representative.