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Durable Goods Director Neil Tardio Fixes Game Day Fumbles For McDonald's

A mother and son tackle some sloppy footwork in spot from agency Burrell Communications

Durable Goods Director Neil Tardio Fixes Game Day Fumbles For McDonald's

Durable Goods' award-winning director Neil Tardio serves up a touchdown-worthy combination in a new :30 spot “New Shoes” for McDonald’s out of Burrell Communications. The spot shows a mother scoring big with her teenage son, saving the day after a round of sloppy game day footwork. After witnessing his cringe-worthy mishaps, she opts to save her extra funds for new shoes, surprising him over Dollar Menu burgers with a shiny new pair of football cleats.  

The spot promotes Mcdonald’s new Dollar Menu. The $1 $2 $3 Dollar Menu features bargain items at three different price points, with each tier including a breakfast, burger, chicken and drink item.

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Advertiser: McDonald's

Marketing Manager: David Ehrlich

Creative Agency

Creative Agency: Burrell Communications

Chief Creative Officer: Lewis Williams

Senior Producer: John Seaton

Production Company

Production Company: Durable Goods

Executive Producer: Rebecca Wray, Hani Selim

Director: Neil Tardio

DOP: Barry Peterson