Dubai Celebrates its Very Own Font in Colourful Film

Dubai is a world leader, a true city of firsts. And this year it even got its very own Microsoft font (seriously, open MS Word and give it a go). 

In order to launch the new font, production company Rolling Thunder created an epic commercial to launch the project. The creative was developed with Y&R Dubai to capture the spirit of the city and the font.

“Working closely with Y&R Dubai along with the government we’re incredibly proud of this spot that our South African director Harold Holscher shot. He has an incredible understanding of brands and what the clients needs are as can be seen in this commercial, an ode to everything that Dubai is about, it’s diversity, culture and everything in between,” said the team at Rolling Thunder, which has bases in Dubai and South Africa.