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DSB Rail's Social Safety Campaign Reminds You Not to Lose Your Head

Animatrix, 1 year, 2 months ago

Animatrix delivers four comical 3D animations for agency Very and the Danish railway company

DSB Rail's Social Safety Campaign Reminds You Not to Lose Your Head

CG animation & VFX studio Animatrix was chosen to implement the social campaign, called Hovedløselille (Headlessville) for Denmark railway company DSB. Funny, yet serious films were created in collaboration with creative agency Very and directed by Gaute Hesthagen (Uitch Iscratch), to highlight safety problems in train stations.

Not every social campaign about safety issues needs to be mournful. This project was a great opportunity for the professional and motivated team of animators at Animatrix to express their abilities and show critical problems from a different angle.

The Danish expression ‘Med hovedet under armen’ (‘A head under the arm’, or ‘Headless’) has been literally imparted in this series of short films. Existing safety problems were addressed comically in order to yield the biggest audience. Four short films touch every traveller – from kids to adults. The plots are both entertaining and thought-provoking.

Animatrix had a challenge to implement such a major project over a relatively short period of time. Art director Tomas Juchnevic, commented: “We started animating without having a character, only a rig. Later we added geometry on the rig and replaced it in the animation. That was time saving, and created the greatest workflow ever. We had to imagine not only how characters behaved in the scene, but also how they will look in terms of design.”

Animatrix had absolute trust from the client – the studio did all the creative and production work. After proposing the unique concept of the design, the studio covered the whole animation production process, from the first storyboard sketches to the final render. More than 15 professionals were working in the production. Managing producer, Dovydas Vilkelis, rejoiced: “The team had to be ingenious and make a lot of atypical solutions. Everyone made a great contribution to complete the high quality project on time. I would like to thank our clients for their trust and employees for their good job.”


Advertiser: DSB

Creative Agency

Creative Agency: Very

Creative Director: Louise Brandt and Martin Vibe Jacobsen

Project Manager: Lasse Glenstrup

Production Company

Production Company: Uitch Iscratch

Director: Gaute Hesthagen

Producer: Kate Kagawa


Sound Engineer: Supersonic


Animation Company: Animatrix

Producer: Dovydas Vilkelis

Animation Supervisor: Tomas Juchnevic

Storyboard Artist: Arnas Priščinas, Darius Zablockis

Art Director: Tomas Juchnevic

Modelling: Šarūnas Atkočaitis, Kotryna Meškauskaitė, Anton Rutkovskij

Animators: Tomas Juchnevic, Sarah Arduini, Algimantas Taujanskas, Rita Anskaitė

Managing Director: Dovydas Vilkelis

Designers: Goodname Studio, Giedrius Kriaučiūnas

Rendering: Marius Michailovskis

Texture Artist: Šarūnas Atkočaitis, Kotryna Meškauskaitė, Anton Rutkovskij

Category: Services, toursim , Travel

Genre: Animation