Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

DSB Rail's Social Safety Campaign Reminds You Not to Lose Your Head

Animatrix, 2 months ago

Animatrix delivers four comical 3D animations for agency Very and the Danish railway company

DSB Rail's Social Safety Campaign Reminds You Not to Lose Your Head

CG animation & VFX studio Animatrix was chosen to implement the social campaign, called Hovedløselille (Headlessville) for Denmark railway company DSB. Funny, yet serious films were created in collaboration with creative agency Very and directed by Gaute Hesthagen (Uitch Iscratch), to highlight safety problems in train stations.

Not every social campaign about safety issues needs to be mournful. This project was a great opportunity for the professional and motivated team of animators at Animatrix to express their abilities and show critical problems from a different angle.


The Danish expression ‘Med hovedet under armen’ (‘A head under the arm’, or ‘Headless’) has been literally imparted in this series of short films. Existing safety problems were addressed comically in order to yield the biggest audience. Four short films touch every traveller – from kids to adults. The plots are both entertaining and thought-provoking.


Animatrix had a challenge to implement such a major project over a relatively short period of time. Art director Tomas Juchnevic, commented: “We started animating without having a character, only a rig. Later we added geometry on the rig and replaced it in the animation. That was time saving, and created the greatest workflow ever. We had to imagine not only how characters behaved in the scene, but also how they will look in terms of design.”


Animatrix had absolute trust from the client – the studio did all the creative and production work. After proposing the unique concept of the design, the studio covered the whole animation production process, from the first storyboard sketches to the final render. More than 15 professionals were working in the production. Managing producer, Dovydas Vilkelis, rejoiced: “The team had to be ingenious and make a lot of atypical solutions. Everyone made a great contribution to complete the high quality project on time. I would like to thank our clients for their trust and employees for their good job.”

Advertiser

Advertiser: DSB

Animation

Designers: Goodname Studio, Giedrius Kriaučiūnas

Managing Director: Dovydas Vilkelis

Producer: Dovydas Vilkelis

Storyboard Artist: Arnas Priščinas, Darius Zablockis

Texture Artist: Šarūnas Atkočaitis, Kotryna Meškauskaitė, Anton Rutkovskij

Rendering: Marius Michailovskis

Modelling: Šarūnas Atkočaitis, Kotryna Meškauskaitė, Anton Rutkovskij

Art Director: Tomas Juchnevic

Animators: Tomas Juchnevic, Sarah Arduini, Algimantas Taujanskas, Rita Anskaitė

Animation Supervisor: Tomas Juchnevic

Animation Company: Animatrix

Creative Agency

Project Manager: Lasse Glenstrup

Creative Director: Louise Brandt and Martin Vibe Jacobsen

Creative Agency: Very

Music and Sound

Sound Engineer: Supersonic

Production Company

Production Company: Uitch Iscratch

Producer: Kate Kagawa

Director: Gaute Hesthagen

Category: Services, toursim , Travel

Genre: Animation