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Creative

Droga5's Sprint Campaign Features Robots on the Run from Bad Mobile Tariff Choices

Evelyn the robot returns with a gang of electric friends in new comedic spot produced by MJZ

Droga5's Sprint Campaign Features Robots on the Run from Bad Mobile Tariff Choices

Evelyn the robot is back! This time she’s brought her friends Arm, Atlas, Roberto and Sassbot. Sprint (NYSE: S) introduced the world to Evelyn last February in its incredibly popular Super Bowl ad.

She analysed the data and showed everyone why Sprint is the logical choice. Now Evelyn and her robot friends are on a super intelligent mission to learn more, share their findings, and help consumers save money in Sprint’s latest creative campaign.

The 60-second launch spot, titled “Time to Go,” begins airing today in movie theatres, online and this weekend on ESPN and TNT during NBA Conference Finals. In the spot, Evelyn continues to evolve but still can’t comprehend why some humans choose to pay so much more with Verizon when all networks are great and they could be saving with Sprint. She feels this is illogical and together with her robot friends, they decide to visit Sprint’s headquarters to learn more and help spread the word.

 
The story continues at Sprint HQ where the robots are making friends with employees and learning about the latest promotions from Sprint. Also on-air now is a 30-spot featuring robot Atlas storming into the Sprint marketing department, excited to make sure everyone knows that customers who switch to Sprint can get 50 percent off the Samsung Galaxy S9 with a Sprint Flex lease1 and the best price for Unlimited talk, text and data.2

“Everyone deserves a great network and the best price for Unlimited, which is exactly what Sprint offers,” said Roger Solé, Sprint chief marketing officer. “We appreciate that the robots embark on a crusade to help humans understand that Sprint is the logical choice.” 

Also launching today is a series of social videos called “Road Trip” that highlight Evelyn and her friends' adventure from the lab to Sprint HQ.   

"Who better to explain Sprint’s clear and logical advantage than the one group incapable of hyperbole or category apathy: super intelligent robots that only deal in facts?” asks David Droga, creative chairman and founder of Droga5.

The commercials were created in collaboration with creative agency Droga5. 
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Client

Advertiser: Sprint

VP of Marketing: Roger Sole-Rafols Tracy Palmer

Advertising Manager: Tahryn Nicastro, Brian Foster, Amanda Sangster

Advertising Director: Stacey Shupert

Creative Agency

Creative Agency: Droga5 New York

Copywriter: Daniel Litzow

Art Director: Max Friedman

Executive Creative Director: Matt Ian, Amee Shah

Senior Art Director: Rob McQueen

Senior Copywriter: Matt Vitou

Data Strategy Director: Evan Fung

Director of Film Production: Jesse Brihn & Bryan Litman

Director of Communications Strategy: Ben Nilsen

Director of Business Affairs: Jocelyn Howard

Junior Project Manager: Alyssa Guzman

Production Development Director: Lucia Grillo

Senior Project Manager: Ashlee Cain

Associate Design Director: Mark Yoon

Senior Business Affairs Manager: Whitney Vose

Communications Director: Paulina Liang

Legal Counsel: Zachary Werner

Associate Account Manager: Scott Mai

Associate Producer, Film: Stephanie Hill

Senior Producer, Film: Perry Kornblum

Executive Group Director: Jeff Prince

Data Strategist: Joy McKenzie (Senior) , Alexandra Grant (Junior)

Group Communications Strategy Director: Samantha Deevy

Group Strategy Director: Meghann Mackenzie

Global Chief Strategy Officer: Jonny Bauer

Account Supervisor: Victoria Gan

Senior Designer: Jake Tieman

Strategy Director: Grant Flannery

Photographer: Paul Mcgeiver, Steve Gibson

Designer: Lauren Kong, Kelsey Lynch (Junior)

Executive Producer: Dave Stephenson (Film)

Creative Chairman: David Droga

Production Company

Production Company: MJZ

Executive Producer: Emma Wilcockson

Director: Nick Ball

DOP: Edu Grau

Producer: Karen Chen

Offline

Edit Company: No6

Editor: Jason Macdonald, Justin Quagliata, Ryan Bukowski

Producer: Malia Rose

Executive Producer: Corina Dennison

Post Production / VFX

Post Production Company: MPC

VFX Supervisor: Warren Paleos (Flame Artist)

Producer: Elizabeth Thuvanuti

Telecine: Mark Gethin (Launch), James Tillett (ASAP, Love is in the Air) Music JSM (ASAP, Love is in the Air) ,APM Music (Launch)

Executive Producer: Jesse Kurnit

Music

Sound Production: Sonic Union

Sound

Audio Mix: Michael Marinelli