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Droga5 Celebrates National Toilet Paper Day

Quilted Northern Bath Tissue made the holiday, on August 26th, a day to (not) remember

Droga5 Celebrates National Toilet Paper Day

Quilted Northern Bath Tissue, the brand behind the Designed to be Forgotten campaign and forgettable bathroom experiences, made National Toilet Paper Day a memorable holiday this year. On August 26, consumers celebrated by saving up to 30 percent when they purchase Quilted Northern on 

With no parades, presents or days off from work, National Toilet Paper Day can easily be considered the most forgettable holiday of the year. This is a fact the Quilted Northern brand wanted to own and celebrate by creating a memorable, 24-hour deal through Amazon.  A humorous video – "A Most Forgettable Holiday," and multiple in-market activations across the country also helped celebrate the forgettable nature of National Toilet Paper Day.

"We recognise that few people are aware of National Toilet Paper Day, and we accept that," said Jason Ippen, senior brand director for Quilted Northern. "The least we could do on this unique holiday is have a little fun and offer every American a memorable deal that helps them forget National Toilet Paper Day, and the process of ever having to buy toilet paper again."

As consumers increasingly turn to eCommerce for purchases of household items, the maker of Quilted Northern is also putting an unconventional twist on the online shopping experience for consumers in New York and Seattle by creating mini pop-up stores. The stores are just large enough for a hand, so that your phone becomes the "store," reflecting the growing importance of mobile shopping. Additionally, the pop ups mirror the local architecture and environments of each city in amazing detail, from the multi-story buildings of New York City to the urban mall design in Seattle.

Creative Agency

Copywriter: Yahkeema Moffitt

Chief Creative Officer: Ted Royer

Group Account Director: Brett Edgar

Group Creative Director: Don Shelford

Music Supervisor: Ryan Barkan, Mike Ladman

Designer: Dan Kane, Nate Moore

Creative Chairman: David Droga

Strategy Director: Elaine Purcell

Project Manager: Michelle Yee

Senior Art Director: Kat Dudkiewicz

Head of Production: Niklas Lindstrom

Account Supervisor: Kate Tyler Monroe

Executive Digital Design Director: Rob Trostle

Chief Creation Officer: Sally-­Ann Dale

Global Chief Strategy Officer: Jonny Bauer

Junior Copywriter: Ted Meyer

Junior Art Director: Tommaso Fontanella

Social Producer: Luke Bumgarner

Social Communications Strategist: Delphine McKinley

Data Strategist: Remy Lupica

Senior Strategist: Mara Buta

Account Director: Ross Gillis

Associate Creative Directors: Emmie Nostitz, Erica Pressly

Production Company

Production Company: Pet Gorilla

Executive Producer: Dominic Bernacci

Director: Luc Schurgers

DOP: Ralph Kaechele

Producer: Alana Mitnick

Post Production / VFX

Post Production Company: The Mill

Colourist: Mikey Rossiter

Producer: Natalie Westerfield


Executive Producer: Gloria Pitagorsky

Sound Production: Heard City

Producer: Sasha Awn

Genre: PR