Droga5 and The New York Times Give Truth a Voice in Powerful New Spot
This summer, the U.S. women’s soccer team brought renewed focus to the debate about pay and treatment of women athletes — and of women in general. To showcase how independent journalism helps people understand the gender gap and why it persists, Droga5 and The New York Times will release a new "The Truth Has a Voice" ad during the U.S. Open semifinals tonight. The ad highlights the challenges women athletes face when it comes to pay equity.
In 1974, the U.S. Open made history in the fight for equal pay for women athletes when the tournament began paying its male and female champions equally, after Billie Jean King threatened to sit out if a change in pay disparity wasn’t fixed.
The Times has been committed to covering gender inequality from sports fields to board rooms. The ad shows reporting on this topic dating back to 1962. Other signature journalism on this important issue includes:
Uncovering the complicated truth about pay equality.
Elevating women’s voices.
Helping readers understand the issues.
“The Truth Has A Voice” campaign debuted during The Golden Globes in 2017 with its famed “He said. She sad” film. In 2018 The Times released two additional films in the series: one exploring how Times journalism helped expose concussions in the NFL and the other in honour of International Women’s Day.
Advertiser: The New York Times
Brand Strategist: Iain Newton
Chief Marketing Officer: David Rubin
Communications Manager: Linda Zebian
Creative Director: Stina Smith
Director Brand Marketing: Sabena Gupta
Director, Brand Marketing: Sabena Gupta
Executive Creative Director: Laura Forde
Integrated Marketing Director: Holly Harnisch
Vice President Marketing: Amy Weisenbach
Executive Producer: Vicky Ferraro
Sound Company: Wave Studios NY
Sound Design & Mix: Aaron Reynolds, Jonny Platt
Composer: Danny Bensi & Saunder Jurriaans
Account Director: Ola Abayomi
Account Supervisor: Tehjal Suri
Animator: Brendan Roche
Assistant Editors: Michael Shugarman, Rhys Hecox
Associate Creative Director: Lauren Ferreira, Leilanni Todd
Associate Design Director: Jen Lally
Chief Creative Officer: Neil Heymann
Communications Strategy Director: Hillary Fink
Creative Agency: Droga5 NY
Creative Chairman: David Droga
Editing (agency): Rock Paper Scissors
Editor: Akiko Iwakawa-Grieve
Executive Creative Director: Tim Gordon
Global Chief Strategy Officer: Jonny Bauer
Group Account Directors: Courtney Russell
Group Communications Strategy Director: Samantha Deevy
Group Creative Director: Laurie Howell, Toby Treyer-Evans
Junior Project Manager: Amanda Cohen
Managing Director: Eve Kornblum
Music Supervisor: Mike Ladman
Producer: Julianne Cort
Producer, Film: Holly Fisher
Project Manager: Theresa Ganchorre
Senior Business Affairs Manager: Ann Marie Turbitt
Senior Producer, Film: Topher Cochrane
Strategy Director: Nick Maschmeyer
Category: Media and Entertainment , Newspapers