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Creative

Droga5 and The New York Times Give Truth a Voice in Powerful New Spot

The ad will air during the U.S. Opens semifinal and highlights challenges faced by women in sport

Droga5 and The New York Times Give Truth a Voice in Powerful New Spot

This summer, the U.S. women’s soccer team brought renewed focus to the debate about pay and treatment of women athletes — and of women in general. To showcase how independent journalism helps people understand the gender gap and why it persists, Droga5 and The New York Times will release a new "The Truth Has a Voice" ad during the U.S. Open semifinals tonight. The ad highlights the challenges women athletes face when it comes to pay equity.  


In 1974, the U.S. Open made history in the fight for equal pay for women athletes when the tournament began paying its male and female champions equally, after Billie Jean King threatened to sit out if a change in pay disparity wasn’t fixed.  

The Times has been committed to covering gender inequality from sports fields to board rooms. The ad shows reporting on this topic dating back to 1962. Other signature journalism on this important issue includes:


Uncovering the complicated truth about pay equality.

Interrupting Is Different for Men and Women, Even on a Debate Stage

Many Ways to Be a Girl, but One Way to Be a Boy: The New Gender Rules

Pay Disparity in U.S. Soccer? It’s Complicated 


Elevating women’s voices.

Miscarrying at Work: The Physical Toll of Pregnancy Discrimination

108 Women’s World Cup Players on Their Jobs, Money and Sacrificing Everything 

8 Times Women in Sports Fought for Equality


Helping readers understand the issues.

Why Women, but Not Men, Are Judged for a Messy House

Women Did Everything Right. Then Work Got Greedy

What to Do When You’re the Only Woman in the Room


“The Truth Has A Voice” campaign debuted during The Golden Globes in 2017 with its famed “He said. She sad” film. In 2018 The Times released two additional films in the series: one exploring how Times journalism helped expose concussions in the NFL and the other in honour of International Women’s Day.

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Client

Advertiser: The New York Times

Brand Strategist: Iain Newton

Chief Marketing Officer: David Rubin

Communications Manager: Linda Zebian

Creative Director: Stina Smith

Director Brand Marketing: Sabena Gupta

Director, Brand Marketing: Sabena Gupta

Executive Creative Director: Laura Forde

Integrated Marketing Director: Holly Harnisch

Vice President Marketing: Amy Weisenbach

Sound

Executive Producer: Vicky Ferraro

Sound Company: Wave Studios NY

Sound Design & Mix: Aaron Reynolds, Jonny Platt

Music

Composer: Danny Bensi & Saunder Jurriaans

Creative Agency

Account Director: Ola Abayomi

Account Supervisor: Tehjal Suri

Animator: Brendan Roche

Assistant Editors: Michael Shugarman, Rhys Hecox

Associate Creative Director: Lauren Ferreira, Leilanni Todd

Associate Design Director: Jen Lally

Chief Creative Officer: Neil Heymann

Communications Strategy Director: Hillary Fink

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Editing (agency): Rock Paper Scissors

Editor: Akiko Iwakawa-Grieve

Executive Creative Director: Tim Gordon

Global Chief Strategy Officer: Jonny Bauer

Group Account Directors: Courtney Russell

Group Communications Strategy Director: Samantha Deevy

Group Creative Director: Laurie Howell, Toby Treyer-Evans

Junior Project Manager: Amanda Cohen

Managing Director: Eve Kornblum

Music Supervisor: Mike Ladman

Producer: Julianne Cort

Producer, Film: Holly Fisher

Project Manager: Theresa Ganchorre

Senior Business Affairs Manager: Ann Marie Turbitt

Senior Producer, Film: Topher Cochrane

Strategy Director: Nick Maschmeyer

Category: Media and Entertainment , Newspapers