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Creative

Droga5 and Prudential's Escape Room Puts You in a Race for Retirement

Agency teams with UNIT9 and Second Child to create a unique activation at the Fast Company Innovation Festival

Droga5 and Prudential's Escape Room Puts You in a Race for Retirement

On the heels of 'The State of US', Prudential’s authentic docu-series that did a deep dive into the financial struggles of real Americans, the brand has teamed with Droga5 New York to launch The Prudential Escape Room, a unique experience designed to immerse players in a series of life stages and financial situations they needed to escape from - starting with their parents’ basement.

As players danced, hacked and whack-a-moled their way through life to an office job and eventually to a living room where they’re forced to live with ageing parents and angsty teenagers all under the same roof, they overcome universal financial challenges to unlock the next stage before finally escaping to retirement.

Unlike traditional escape rooms, players aren’t timed by a clock counting down in minutes, but one counting up in years - and the quicker they escape, the younger they retire. 

The Prudential Escape Room took place during the Fast Company Innovation Festival at Grand Central Station in New York City, and was a whole new take on the escape room phenomenon, arming people with the knowledge to take on modern financial challenges through a deeply immersive and entertaining experience. 

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Client

Advertiser: Prudential

Production Company

Creative Partner: Michelle Craig

Director: Isabella Hyams

Executive Producer: Mindy Lubert, Scott Chinn

Line Producer: Kaili Capito

Production Company: Unit9, Second Child

Production Manager: Shannon Penney

Creative Agency

Account Director: Bradley Allen

Account Supervisor: Megan Haggerty

Art Director: David Spradlin

Associate Account Manager: Cameron Yates

Business Affairs: Kiki Powell

Business Affairs Manager: Kiki Powell

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Neil Heymann

Chief Intelligence Officer: Amy Avery

Copywriter: Evan Barkoff

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Creative Director: Jono Paull, Dustin Tomes

Creative Technology Director: Brian Moore

Data Strategist: Christina Fieni

Design: (Chief Design Officer) Jason Severs

Design director: Michael Kleinman

Director of Business Affairs: Jocelyn Howard

Director of Film Production: Jesse Brihn

Executive Creative Director: Ray Del Savio

Executive Design Director: Dino Sanchez

Executive Producers: Jenn Mann

Experience Design Director: Craig Wong

Experience Designer: Jenny Clark

Global Chief Strategy Officer: Jonny Bauer

Group Account Directors: Lindsay Cole

Group Project Manager: Audrey Weber, Rene Ramirez

Head of Account Management: Dan Gonda

Head of Communications Strategy: Dean Challis

Head of Interactive Production: Tasha Cronin

Head of Strategy: Harry Roman

Interactive Producer: Emily Blumhardt

Senior Art Director: Sam McCluskey

Senior Communications Strategist: Patrick Fahey

Senior Copywriter: Becca Pottinger

Senior Designer: Jen Lally

Senior Producer: Kristen Rantuccio

Senior Strategist: Sarah Garman

Strategy Director: Ned Sonnenschein

Studio Manager: Virginia Vargas

Category: Finance , Insurance

Genre: Documentary