Drive a Firestone 'Working Mom'

Firestone unveiled a new installment of its “Drive a Firestone”campaign created in partnership with Leo Burnett Chicago. From every day to that special day, the campaign is designed to accelerate the brand’s “Drive a Firestone”concept celebrating authentic human moments and the thoughtful role well-maintained cars have in our lives.

In “Working Mom,”viewers will discover a mom of two young children packing the back of her pick-up with heavy chains and equipment before gently kissing her youngest and securing the kids in the back seat. The voiceover expresses that “For some people, it doesn’t matter who works on their car. But for some, it couldn’t matter more.”