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Dog Smells Its Way Home in Touching Air Freshener Ad

FCB Buenos Aires launches heartwarming ad for Poett Fraganza

Dog Smells Its Way Home in Touching Air Freshener Ad

FCB Buenos Aires presents its first work for Poett Fraganza air freshener, developed under the concept 'Awakens your senses.'

Federico Garcia Tiberti, marketing manager for Fragrances & Cleaning Utensils at Clorox, comments: “At Poett we believe that through our fragrances we have the possibility to share inspiring stories like the one we are telling today. This creates a very strong connection between our consumers and the brand reinforcing its primary objective: to be able to awaken our senses through unique fragrances."

Lulo Calió, ECD at FCB Buenos Aires, said: “To achieve results like this, good teamwork is as important as the idea itself. So you can tell a story that takes us with its own rhythms and an intimate tone and that is clearly achieved with the conviction of the whole team: client, agency and production company.”

For his part, Luciano Landajo, VP of Accounts of FCB, adds: "We are very pleased with this Poett project, that comes from our new account, the Clorox Group, along with Ayudín and Trenet."

Creative Agency

Creative Agency: FCB Buenos Aires, Argentina

Creative Director: Sebastian Visco

Copywriter: João Oliveira

Art Director: André Soares

Producer: Maximiliano Ibarra

Executive Creative Director: Lulo Calio

Executive Producer: Gabriel Lancioni

President: Santiago Puiggari

Account Executive: Manuela Bastanchuri

Account Director: Luciano Landajo

Production Company

Production Company: Mu Films

Executive Producer: Guido Rutenberg

Director: Clan

DOP: Leo Tamer

AD: Cristian Trebotic

Producers: Juan Curcio

Art Director : Toni Pippo

Stylist: Natalia Bon


Editor: Clan

Post Production / VFX

Producer: Jaqueline Eckerdt


Mix: Twins Music

Category: Air Fresheners , Home

Genre: Storytelling