“Do More at Kinsale, Not Less,” Google’s Patrick Collister Urges the Irish Creative Community

Speaking from a Kinsale Sharks Hosted Breakfast this Morning at Ogilvy in Dublin on the topic of 'Are Awards Important', the Creative Lead at Google’s The Zoo, urged the Irish creative community to do more at Kinsale, and not less, and made a call to arms to create work as distinctive as the campaigns submitted from elsewhere in the world.

 

Opening his talk, Patrick cited business and economic reasons for supporting advertising awards, and made a reference to a recent McKinsey analysis. It showed that companies that win creative awards are more innovative, faster to market and return greater value to their shareholders than companies that don’t. “Awards aren’t just about your own shop window, they also drive business.”

 

However, he agreed that many shows have become too bloated, giving out too many awards, rewarding scam ads but made the differentiation between these shows and the Sharks. “The Sharks is a festival run by creative people, for creative people, taking the business of advertising seriously” and then, with a twinkle in his eye, “but not too seriously.”

 

He proposed that Irish advertising can use Kinsale Sharks as a platform from which to aspire to better, which will win awards, and hopefully persuade clients to be a little more adventurous. “There’s a rich creative heritage here in Ireland, and good ads allow products to become famous, be more successful and bring the price of a product down”.

 

Welcomed by JP Donolly, MD of Ogilvy and Aisling White, Kinsale Sharks Festival Director, the audience consisted of Ogilvy employees and wider Irish Creative community from Boys and Girls, Chemistry, ICAD, IAPI, Epsilon and New World Design

 

The Kinsale Sharks are open for entries: www.kinsalesharks.com/

 

Festival partners are Honeycomb and Creative Ireland.