Director Kavar Singh's New Film Captures a Lifetime of Memories for Norvegia

The moments that last a lifetime are always the most brief and in director Kavar Singh's newest work for Norvegia cheese and Oslo based agency Try, Kavar turns a lingering dawn into a stage for a story to play out over 30 years. 

Each family has their own rituals passed down from mother to daughter and father to son - whilst these moments are meaningless to outsiders, they mean everything to those that are in them. These time-honoured traditions last longer than endless summer mornings or twilight nights ever will. 

For over 70 years, Norvegia has been woven into fabric of families in Norway, and to honour the rituals that they’ve been part of, they present two truly Scandinavian spots to celebrate the lifetime of memories that they’ve been part of. 

Produced by Scandinavia production company ATLAS, this is a story and a thank you to those of us who allow these small moments in life to live throughout a lifetime of memories.