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Creative

Director Kavar Singh's New Film Captures a Lifetime of Memories for Norvegia

ATLAS, 1 year, 2 months ago

Produced by ATLAS, the spot celebrates the small moments in life for the Scandinavian cheese brand

Director Kavar Singh's New Film Captures a Lifetime of Memories for Norvegia

The moments that last a lifetime are always the most brief and in director Kavar Singh's newest work for Norvegia cheese and Oslo based agency Try, Kavar turns a lingering dawn into a stage for a story to play out over 30 years. 

Each family has their own rituals passed down from mother to daughter and father to son - whilst these moments are meaningless to outsiders, they mean everything to those that are in them. These time-honoured traditions last longer than endless summer mornings or twilight nights ever will. 

For over 70 years, Norvegia has been woven into fabric of families in Norway, and to honour the rituals that they’ve been part of, they present two truly Scandinavian spots to celebrate the lifetime of memories that they’ve been part of. 

Produced by Scandinavia production company ATLAS, this is a story and a thank you to those of us who allow these small moments in life to live throughout a lifetime of memories.

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Client

Advertiser: Norvegia

Production Company

Production Company: ATLAS

Executive Producer: Kristian Kjelman

Director: Kavar Singh

Drone Operator: Daniell Philip Ashby

1st AD: Ben Lucas

Camera: Andreas Johannessen

Production Manager: Joe Cavanagh

Offline

Edit Company: ATLAS

Editor: Henrik Pedersen

Post Production / VFX

Colourist: Oskar Larsson

Category: Dairy , Food

Genre: Scenic , Storytelling