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Hires, Wins & Business

Digital Agency Bluecadet Opens NYC Office With Key Hires

Lilly Preston, Brett Renfer and Ben Bojko to lead the new office

Digital Agency Bluecadet Opens NYC Office With Key Hires

Bluecadet, an award winning 40-person digital agency based in Philadelphia, has announced the opening of a New York City office in Manhattan’s Chelsea neighbourhood. The new office will continue the agency’s tradition of inspired design for globally renowned cultural institutions, including the Smithsonian, The Gates Foundation, Doctors Without Borders, The Harvard Graduate School of Design, The Art Institute of Chicago, and MoMA.


Josh Goldblum, Founder of Bluecadet, sees expansion to New York as a logical next step following 10 years of growth at the Philadelphia studio: “Bluecadet NYC offers us the opportunity to expand our services, skills, and capabilities in a nearby, but larger market. We are eager to better serve our New York clients and to tap into an incredibly rich talent pool and creative community.”


The core leadership team includes Lillian (Lilly) Preston as Managing Director, Brett Renfer as Creative Director, and Ben Bojko as Creative/Technology Director, splitting his time between Philadelphia and New York.


Lilly Preston previously served as Head of Production at Ralph Appelbaum Associates, the world's largest museum exhibition design firm, where she helped build their in-house media division. She has worked on projects worldwide, ranging from IBM’s THINK Exhibit at Lincoln Center to a 200-screen immersive media environment for the Vanke Pavilion at the 2015 Milan World Expo. Lilly began her career at Batwin + Robin Productions, where she gained experience creating media for museums, visitor centres, and live events. Lilly is an adjunct professor at the Interactive Telecommunications Program (ITP) at NYU where she has taught courses in interactive exhibition design and she served as the Director for the ITP Innovation Lab in 2015.


Brett Renfer served as Director of Experience Design at Collins, a New York-based strategy and design agency, where he led projects ranging from a permanent exhibition with the Museum of the Moving Image to an interactive rap video. Before Collins, Brett was a senior technologist at the LAB at Rockwell Group, where he designed, prototyped, and built interactive installations for clients such as Google, Intel, JetBlue, the Cosmopolitan of Las Vegas, and the Whitney Museum of Art. Brett is an adjunct professor at the Parson’s School of Design and at ITP, where he teaches courses on interactive experience design and spatial media.


Ben Bojko cut his teeth as Associate Technical Director at digital design agency Big Spaceship, working directly with collaborators to develop projects including the Ken Burns iPhone app and a 20ft LED wall for Google. Ben most recently worked at Potion, a NYC-based experience design practice, working with cultural institutions on projects for The Lower East Side Tenement Museum, Smithsonian Channel, and Harper Collins/PostSecret to name a few. Ben’s experience ranges from web and mobile to public installations using touch, projection, augmented and virtual reality.


Over the past six months Lilly, Brett and Ben have worked closely with the team in Philadelphia on a range of major projects for the Bill & Melinda Gates Foundation, The Smithsonian National Air and Space Museum, and the New York Public Library, among others. “The collaboration between the two Bluecadet locations will only continue,” says Goldblum, “it’s an opportunity to bring new energy to our team and enrich the creative culture we’ve developed over the last decade.” Joining Lilly, Brett, and Ben will be new hires Dalit Shalom, Madeleine Osborne, Weili Shi, and Joanie Thompson, a producer currently based out of the Philadelphia office.  The entire Bluecadet team is looking forward to the creative opportunities this exciting expansion will bring.