DiGennaro Communications Launches Partnership with Marketing Veteran Jon Bond

DiGennaro Communications (DGC), the leading independent B2B strategic communications agency serving the media, marketing, technology and entertainment sectors, today announced a partnership with marketing industry veteran Jon Bond, who joins forces with DGC founder and CEO Samantha DiGennaro to expand DGC’s proprietary Marketing to Marketers offering (M2M®) to help CMOs, CROs, founders, CEOs and company leaders build enterprise and personal brands in support of business growth. The recently launched M2M offering means Jon, Samantha and the DGC team are moving beyond strategic communications to deliver impactful business-to-business creative brand building, marketing and advertising programs that help organisations reach even more relevant results. Samantha and Jon will also offer strategic consultative services tied specifically to business growth and transformation.

With over 18 years helping some of the most successful companies execute high-impact communications strategies, DGC recently launched M2M® to help businesses with everything from sales support and multimedia content creation to digital marketing and experiential. Through M2M®, DGC supports CROs in growing their advertising business; CMOs in building their executive profiles within the ad/media ecosystem; CEOs and founders in driving business value and organisational transformation as they launch new offerings, enter new verticals, plan a strategic exit strategy, and much more.

“Marketers are highly sophisticated and know every trick in the book. That’s why spray and pray just won’t cut it. To get in front of key audiences, you need to employ nuanced and intentional strategies that show off the power of your brand,” said Jon. “With this new program, I’m eager to partner with Sam and DGC, which represent the gold standard of marketing industry PR, to help marketers reach relevant results.”

“I’ve respected Jon’s entrepreneurship and creativity for ages and, although we’ve worked together in different ways through the years, I’m thrilled to ‘officially’ welcome Jon to the DGC family as he joins me in spearheading our new M2M initiative,” said Samantha. “With such a brilliant mind and deep hands-on experience creating world-class marketing and advertising campaigns, Jon is an invaluable partner to DGC as our offering continues to evolve to stay two steps ahead of our ever-changing industry.”

Since founding his first agency Kirshenbaum & Bond in 1987, Jon has become one of the advertising and marketing industry's most recognised thought leaders and entrepreneurs. He has developed and led several significant companies over his 35-year career, including KBP, The Media Kitchen, White Ops and The Shipyard, among many others. Jon also was a mastermind behind key marketing concepts such as guerrilla marketing and retail pop-up marketing.