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Diesel and Publicis Italy Dress Up Sheep for Winter to Start Global Revolt Against Uncool Wool

The spot made by Publicis Italy to promote Diesel's to FW17/SS18 collection aims to replace uncool wool with cool wool this holiday season

Diesel and Publicis Italy Dress Up Sheep for Winter to Start Global Revolt Against Uncool Wool

Every year, as soon as Christmas Holidays approach, homes all around the world are invaded by Ugly Wool Sweaters: once an ironic tradition, those sweaters quickly lost their funny touch and became plain boring. That’s why an unconventional fashion brand as Diesel can’t sit back and watch while the taste for winter fashion is set aside.

So, to promote its FW17/SS18 collection and fuel a global revolt against Ugly Wool Sweaters, Diesel asked for the help of the highest authority in terms of warm, soft wool. After all, who better than a sheep could help you say no to uncool wool?

A Cool Diesel Sheep, dressed with leather jacket and denim, will be the brand’s ambassador for its new Winter Holidays Global Campaign, “Say No To Uncool Wool” created by Publicis Italy. Irreverent and colourful sheep mannequins, dressed with clothes tailored to perfection on their odd shapes and sizes, will pop up in Diesel Stores all around the globe while a set of videos will convey the message on the digital sphere. So watch out, Ugly Wool Sweaters lovers: this winter, sheep will be dressed cooler than those who wear their wool. But don’t worry: as the campaign’s tagline kindly reminds us, all the items you’ll see on the sheep will also be available in human size.

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Advertiser: Diesel

Chief Marketing Officer: Dario Gargiulo

Global Communications: Deborah Salbego (ADV), Giulia Zen (Ecomms)

Global Head of Advertising, Media & Product Marketing: Giada Gheno, Diana Tessarolo, Silvia Pozza

Global Brand Development: Chiara Martini, Paul Tholen, Marco Gheller

PR and Social Media Manager: Alban Adam, Elena Piccini, Alessia Battistello (PR)

Content Manager: Flavia Zallocco, Beatrice Lagrasta (Global)

Creative Director: Nicola Formichetti

Creative Agency

Creative Agency: Publicis Italia

Copywriter: Matteo Gatto

Art Director: Andrea Raia

Executive Creative Director: Cristiana Boccassini

Agency Production: Matilde Bonanni, Silvia Cattaneo

Creative Supervisor: Costanza Rossi

Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu (Global)

Social Media: Doina Tatu

Strategic Planner: Noa Dekel

Client Service Director: Daniela Di Maio, Barbara Pusca

CEO: Bruno Bertelli (Global)

Production Company

Production Company: Mercurio Cinematografica

Executive Producer: Luca Fanfani

Director: Hypno

DOP: Alexandru Dorobantu

Producer: Alessia Pietromarchi

Photographer : Riccardo Bagnoli

Stylist: Anna Quacquarelli, Giovanni Tamiello

Editorial & Online: Eleonora Cao

Post Production / VFX

Post Production Company: IGGY Post


Sound Design: The Log (MIX)

Category: Clothing/fashion , Denim

Genre: Comedy , Dialogue , Documentary , People