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Deutsch's New Campaign Highlights the Importance of Vacations

Jared Hess directs tongue-in-cheek series of spots for the US market

Deutsch's New Campaign Highlights the Importance of Vacations today launched “Nothing Is More Important,” its new U.S. campaign illustrating the ease and hassle-free accommodation planning that provides for today’s time-pressed, overworked, and under-vacationed travellers.

“In the U.S., people are sadly taking fewer and fewer vacations each year, which means the idea of a vacation is at a premium, so nothing is more important than getting it right,” said Paul Smailes,’s U.S. Marketing Director. “At we are always exploring new ways to help travellers book their well-deserved vacation in the U.S. or abroad in the easiest manner possible. Our new campaign seeks to exemplify this belief in a tongue-in-cheek tone and show the variety of ways we help travellers find the perfect place for them.”

The “Nothing Is More Important” campaign produced by Deutsch will launch with two 30 second spots titled “Kindergarten” and “Driving Range,” directed by Jared Hess, airing across the U.S. on major networks, cable, and digital channels, with additional spots projected to launch later in the year.

“’s new campaign pokes fun at how important people’s vacations are in a lighthearted, relatable way. Our jobs might be hard, but the good news is, when you use, you can rest assured that your vacation accommodations will be exactly what you wanted,” said Dan Kelleher, Chief Creative Officer of Deutsch’s New York office. “Pushing off this truth, the new campaign aims to amplify that importance and position as the best choice for such an important decision.”

Creative Agency

Creative Agency: Deutsch

Production Company

Director: Jared Hess

Category: Services, toursim , Travel

Genre: Comedy