Deutsch LA Hires Zach Gallagher as EVP Director of Digital Strategy

Deutsch LA announced today that it has hired Zach Gallagher as EVP, Director of Digital Strategy. Zach Gallagher is a professional interactive strategist. Over the course of his 18 year career in digital marketing, he has developed digital, social, commerce and CRM strategies for brands, including Virgin Atlantic, Toyota, Coca-Cola, American Express, Old Spice, Nike, Facebook and Sony, giving him experience in identifying brand and business problems---and opportunities to solve them---across many categories.  

Most recently Zach led the Interactive, Social and Data Strategy disciplines at Wieden+Kennedy's head office in Portland, OR. Before joining W+K in 2011, he was General Manager of the IPG Emerging Media Lab in LA.

“I'm thrilled that Zach is joining our team and looking forward to his experience and interest in integrating digital and general strategy to get to big ideas," said Jeffrey Blish, Chief Strategic Officer of Deutsch LA.

"I'm really, really excited about getting to a place where digital plays such a big role in how we affect our clients' businesses. Being able to work under Jeffrey Blish and Winston Binch to bring the best integrated strategic thinking to the table is sort of the dream scenario,” said Gallagher. “And the pressure to feed inspiration and opportunities to creative and design talent like Matt O'Rourke, Jerome Austria and Nathan Iverson is what strategists live for. I can't wait to get started."

Gallagher is best known for his work at TBWA\Chiat\Day developing the strategy behind the Pepsi Refresh Project and more recently for building the social practice at Wieden+Kennedy, winning social AOR duties for Coca-Cola, Powerade, Velveeta, Herbal Essences and others.