Deutsch LA Hires Tara Greer as EVP/ECD, Platform

Deutsch LA announced today that it has hired Tara Greer as Executive Vice President/Executive Creative Director, Platform. Tara is a multi-award winning creative who has lead teams to produce such well-known products and services as Nike+ Fuelband, One Nike+, NIKEiD, NikeTeam and the Converse Sampler App.

"I'm thrilled to be joining the all star team at Deutsch LA,” said Greer. “In a short span of time, they have become a formidable force in digital marketing with a string of hits for VW, Esurance, Taco Bell and others. I'm already impressed by the breadth and talent of their 200-person strong digital offering and the ability to concept and build products in house with their 50+-person development team. They have cracked the difficult code of combining amazing communications capabilities with world-class product and platform design. I'm excited to join them on a mission to continue to grow this high-tech, high-concept creative work.” 

Since January 2013, Tara has acted as Executive Creative Director of R/GA’s new LA Office. She opened the doors and grew the team to forty-five in just a year and a half, building the creative group who crafted award-winning work for Beats by Dre’s Pills and Hear What You Want integrated campaigns as well as winning multiple new business pitches.

“Over the last few years, we’ve made digital product development a priority,” said Winston Binch, Chief Digital Officer of Deutsch LA. “We've invested heavily in technology talent, launched a stand-alone product invention service called the Inventioni.st, and most recently, completed an 18 month long, enterprise-level redesign of VW.com. Our ambition is to invent more, get deeper into ecommerce, and do it better than anyone else. To get there, we need people like Tara. She’s one of the most respected and accomplished digital product designers and leaders in marketing. Her work on breakthrough marketing applications like Nike+ Fuelband has made a big impact on the industry. We couldn’t be more excited to welcome her to the Deutsch LA team. We're big fans.”

A digital native creative, Tara is driven by a love for creating cutting edge work that uses new technology to enable a positive change in people’s lives. She has deep expertise in mobile design, social design and game-influenced digital experiences.  She has over 70 awards to her name, including Cannes Lions, ANDY Awards, CLIOs, Webby Awards and many more.