Deutsch Indulge in Some Nut Fantasy

Deutsch have launched their latest campaign for Diamond, called Diamond Nut Fantasies. Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a treat with Diamond Nuts could help people transform to be the husband, neighbor, child and boyfriend of your dreams.

 
The ads were based on research that showed that Diamond Nut customers—two-thirds of whom were women—bake in large part not just because they care, but for the praise and compliments they get. So we imagined what it would be like if everyday people gushed with appreciation for the food they make.

 
Inspired by sources as strange as the George Costanza boudoir photo and directed by Mike Maguire, who delivers spots that push just over the top, (Go Daddy’s “Your Big Idea.co” and Allstate’s “Labor”), this series turns your everyday situations into awkward everyday fantasies, purposely leaving you feeling a little weird.
 

Watch how you can get your greasy, car-fixing boyfriend to run a 5K with you while holding hands by baking him a batch of Diamond Spiced Pumpkin Bread Walnuts.
 

Remind your husband just how precious your first date was with a plate of Diamond Chocolate Walnut Crinkle Cookies.
 

Finally, bump that annoyingly perfect-in-every-way neighbor out of her spot with a round of home-made Diamond Seven Layer Magic Cookie Bars.
 

Regardless of what your everyday situation is, baking with Diamond Nuts can help turn it into your everyday fantasy.

Credits
Client:
Diamond Foods
Diamond Nuts

 
Name/Length of Spots: 
“Bath Time”
“Daughter”
“Knit”
“Mmmmm”
“Lady Neighbor”
“Run”
 “Sweatpants”
“Tear”
 
Air Date:
10/01/2013
 
Client Credits: 
SVP, Marketing Services & Nuts Category Business Team Leader: Craig Tokusato
Marketing Director: Jennifer Bauer
Brand Manager: Olivia Tzou
 
Deutsch Creative Credits and Titles:
Group Creative Director: Gavin Lester
Group Creative Director: Jason Elm
Creative Director: David DeRoma
Creative Director: Cliff Leicht
Art Director: Jennifer Lai
Copywriter: Kevin Martin
Junior Copywriter: Matt Meszaros
Director of Integrated Production: Vic Palumbo
Integrated Producer: Helen Park
Music Supervisor: Dave Rocco
Assistant Integrated Producer: Nora Mindell
 
Production Company:
Biscuit Filmworks
Director: Mike Maguire
Director of Photography: Neil Shapiro
Executive Producer: Colleen O’Donnell
Managing Director: Shawn Lacy
Staff Producer: Tracy Broaddus
Production Supervisor: Mitch Livingston
1st A.D.: Brian Stevens
 
Editorial Company:
Executive Producer: Carr Schilling
Senior Producer: Christie Price
Editor: Isaac Chen
Assistant Editor: Kendra Juul
 
Post Facility:
Company 3
Colorist: Stefan Sonnenfeld
Executive Producer: Rhubie Jovanov
 
Method Studios
VFX Artist: Glen Bennett
Producer: Cara Farnsworth
 
Music/Composers:
Asche & Spencer
Track: “Bachelor Bad 73”
 
Extreme Music
Track: “XCD076_14 EZEE DOES IT” (Featured on “Run” only)
 
Audio Post and Sound Design:
LIME Studios
Mixer: Mark Meyuhas
Assistant: Matt Miller
Executive Producer: Jessica Locke
 

Additional Deutsch Credits:
 
Chief Executive Officer: Mike Sheldon

Account Management Credits:
Group Account Director: Alex Schneider
Account Director: Mark Yee
Assistant Account Executive: Izzy Lebovitz
Assistant Account Executive: Allie Artz
 
Account Planners: 
Chief Strategic Officer: Jeffrey Blish
Planning Director: Christian Cocker
 
Traffic/Business Affairs:
Director of Business Affairs: Abilino Guillermo
Director or Broadcast Traffic: Carie Bonillo
Business Affairs Manager: Delores Martin
Business Affairs Manager: Maggie Pijanowski
Broadcast Traffic Manager: Ann Henderling
 
Digital:
Chief Digital Officer: Winston Binch
Digital Executive Creative Director:  Mathias Appelblad
Digital Design Director:  Pelun Chen
Digital Designer:  Clay Weishaar
Group User Experience Director: Shaun Rance
Associate User Experience Designer: Cory Roth
Executive Creative Technology Director:  Trevor O’Brien
Creative Technology Director:  Brian Jeremy
Director of Digital Production: Pam Scheideler
Executive Digital Producer:  Nathan Pitzel
Senior Digital Producer: Tony Joo
QA Manager: Chris Suchy
Junior QA Tester: Tito Goldstein
QA Engineer: James Chacon
Concept Producer: Janet Chu