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Deutsch Eases Stress This Holiday Season with AI Guided Meditation

20/12/2017
Advertising Agency
New York, USA
123
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Deutsch's AI division, Great Machine, crafted and produced this winter meditation guide to help us all relax this festive season

The holidays are stressful. This season, Deutsch and its Artificial Intelligence division, Great Machine, crafted and produced a winter themed guided meditation accessible through the Amazon Alexa called, “The Holiday Chill”. With this voice activated Alexa skill, Jack Frost is here to spread some holiday chill and ease you into the new year.

“[The Holiday Chill] demonstrates how that spirit of creative innovation and collaboration is thriving at Deutsch,” said Deutsch NY CEO Val DiFebo. “We wanted to do something fun, something interesting, and something that gave people a little laugh, but more importantly, a chance to take a break from all of the craziness that comes with wrapping up the year…because we all definitely need it!”

Chillin’ is easy. Anytime you want to use this skill, say “Alexa, start Holiday Chill.” Just follow the prompts from Alexa, responding verbally to her questions, and you’ll be on your way to a happier, healthier holiday.

Check out the https://theholidaychill.com  to learn about the Alexa skill and Zen-out with a Jack Frost and the soothing sounds of winter. 


Brought to you by Deutsch, powered by Great Machine, and these makers and do-ers:

Creative | Technology | Production

Head of Digital Production – Daniel Murphy

Group Creative Director– Able Parris

Creative Developer, Digital Creative – Sang Min Shin

Creative Developer, Digital Creative – Sunny Chao 

Copywriter, Creative – Becca Antonucci

Copywriter, Creative – Dean Coots

Art Director, Creative – Hyobee Kim

Art Director, Creative – Rachel McEuen

Executive Digital Producer – Meg Ryan

Assistant Producer – Halley Mangano

Project Manager – Ashley Heisner

Head of Design – Roger Bova

Digital Designer, Creative – April Rosenstock


Agency Leadership

CEO, New York – Val DiFebo

Chief Creative Officer, New York – Dan Kelleher 

Chief Digital Officer, North America – Winston Binch

Head of Business Development, New York – Maggie O. Connors

Supervisor, Business Development, New York – Lindsay Kramer

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