Details Make The Difference in Silky Smooth Sony Ad

adam&eveDDB today launched 'Details Make The Difference' for the Sony Xperia Z2. Directed by Ben Newman through Pulse Films, the film demonstrates the beauty and capabilities' of the phone's 4K camera with meticulously shot scenes of differing dance styles to Michael Jackson's 'Slave to the Rhythm'. It concludes with a beautifully explosive crescendo that really is what HD screens were made for.

Credits

Client: William Tyler, Global Campaign Manager, Sony Mobile; Louise Forbes, Global Director of Product Marketing Creation, Sony Mobile

Creative agency: adam&eveDDB

Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp

Copywriter: Ben Stilitz

Art director: Colin Booth

Agency Producer: Louise Booth

Planning: Toby Harrison, Jon Forsyth

Business Director: Ken Mulligan

Media agency: MediaCom

Production company: Pulse Films

Director: Ben Newman

Editor: Thomas Grove Carter

Soundtrack: ‘Slave to the Rhythm’ by Michael Jackson

Post-production: Smoke & Mirrors