DesignStudio Makes Art For Artfinder
DesignStudio worked with Artfinder, the art marketplace, to create a brand to amplify its ambitions.
DesignStudio crafted the proposition ‘Making Art Work,’ which describes how Artfinder is re-balancing and opening up the art world – making it accessible to all. For customers Artfinder is making owning art a choice for everyone, while ensuring artists can make a viable career from their talents.
Born from the classic circular stickers that signify that a piece of art’s been bought, Artfinder’s Dot reinterprets the language of the traditional art world. Without a fixed position, it overlaps imagery, colour blocks and text, while constantly scaling, cropping and flexing – the Dot can be expressive to the point of being intrusive.
With the new brand, Artfinder now has the purpose, voice, platform and tools to accelerate growth and expand its appeal to a greater audience. Artfinder is changing perceptions of the art world and giving the power back to the people.
The new tone of voice enables Artfinder to communicate effectively to all of its audiences. Artfinder now has the ability to speak confidently, clearly and creatively about the incredible work that features on its website. We defined a simple and bold copy mechanic, allowing confident statements to cut through the noise of traditional online marketplaces.
Jonas Almgren, CEO of Artfinder comments: “What excited me most about the experience of working with Design Studio is the speed and energy by which their team threw themselves at our challenge, and how quickly they understood our proposition’s disruptive nature, and turn it into a coherent and clear brand. We had the whole team work directly with DesignStudio, and walked away not only with a brilliantly distilled brand, but an energized and excited team, ready to take on the world!”
James Hurst, Executive Creative Director, DesignStudio says: “It has been an incredible journey working with such an ambitious team focused on building an ecosystem that nurtures the talents of so many, while enabling the rest of us to express our personal tastes with something unique and original.”