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Hires, Wins & Business

Dept Acquires Danish Online Marketing Agency QuantAds

Agency reinforces Nordic ambitions with latest acquisition

Dept Acquires Danish Online Marketing Agency QuantAds

QuantAds, one of Denmark's largest online marketing agencies, is to become part of digital agency Dept. The Danish agency employs 50 people from their base in Copenhagen and will further strengthen the global ambitions of Dept.

By becoming part of the agency, QuantAds will strengthen the digital competencies as well as geographic opportunities for both parties. According to Lasse Loftin Rasmussen, CEO of QuantAds, this enables them to improve their market position and raise annual revenue growth to over 30%.

“To become part of Dept brings us a massive lift in digital capabilities and will enable us to take QuantAds to the next level. For our clients, there are several obvious synergies within both our core competency which is online traffic and sales optimisation, but also new business areas such as platform commerce, media and Amazon marketing,” says Lasse Loftin Rasmussen.

QuantAds combines their business understanding and analytical methods from management consulting with deep expertise within digital marketing. Moreover, the Danish digital marketing agency has an international focus. They cover 23 languages with native speaking digital specialists. Its portfolio includes well-known customers such as Jysk, Steel Series, Ganni and Marks & Spencer.

Paul Manuel, co-founder of Dept: “The Nordics are known as one of the world’s most advanced digital economies. With QuantAds as part of Dept, we are at the forefront of innovative digital marketing services. Combining these enthusiastic data experts with our creativity and technology specialists will definitely help us in meeting growing international market demands.”