Denmark Makes a Plea in Surreal Cancer Awareness Film
In what might be the most surreal cancer awareness campaign you have ever seen, a choir of sunburned Danes make a hilarious appeal to their favorite holiday destinations.
Every year, thousands of Danish tourists travel to sunny destinations on holiday.
Unfortunately, many of them return home with a sunburn: Denmark has the highest incidence of the deadliest form of skin cancer, melanoma, in Scandinavia.
Five favorite travel destinations have been chosen: Thailand, Spain, Greece, France and Italy. Each country receives a clear message: The Danes need help from the locals to remember shade, sunhat and sunscreen. Volunteers can sign up to become a Help a Dane ambassador and make sure the tourists don’t get a sunburn on their holiday.
You can check out the Thai version of the film below (you'll want to have subtitles on!):
Production Company: &Co. Productions / NoA
Executive Producer: Anders Toustrup Darre
Director: Peter Harton
DOP: Marcel Zyskind
Producer: Thomas Hartebeck
Hair and Make Up: Louise Bruun & Jill Arnfjord
Production Assistants: Alexander Nyholm
Production Manager: Emilie Bredtved Hansen
Editor: Anders Jon
Post Production / VFX
Post Production Company: Larsen VFX
Colourist: Mike Bothe
Sound Design: Ole Krogstad
Category: Corporate and social , Health
Genre: Comedy , People