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Delta's New 'Runaways' Campaign Celebrates The Thrill of Travel

Latest in Delta’s “Keep Climbing” series, with VFX by The Mill, focuses on the incredible experiences and opportunities we feel wen we get away

Delta's New 'Runaways' Campaign Celebrates The Thrill of Travel

“Runways” – Delta’s newest brand campaign – highlights unforgettable adventures and experiences that travelling with Delta fosters around the globe. Launching March 5, the campaign celebrates customers who get out into the world to chase after new experiences, while encouraging others to do the same.

Oscar-winning actor Viola Davis’ indomitable and steady voice reminds viewers that good things come to those who “go” as the viewer experiences takeoff through travel experiences across the globe at increasing speeds.


“As we aim to connect the world better than anyone else, ‘Runways’ and Viola Davis inspire us all to ‘go’ in every aspect of our life,” said Julieta McCurry, Delta’s Managing Director – U.S. marketing communications and sponsorships. “We hope those who see it are inspired to listen to their inner curiosity and connect to the passions, people and places that feed their soul. Core to enabling that curiosity and connection, our people are making the world a smaller place for our customers to explore.”

“Runways” is the latest in Delta’s “Keep Climbing” series, focusing on the incredible experiences and opportunities customers have when they travel with Delta, and featuring visual and audio elements that mimic a plane taking off, connecting customers with those experiences. “Runways” highlights more than 15 destinations – all of which can be visited with Delta or its partners. The brand video campaign will run nationally on broadcast, social and digital channels in 2018.

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Client

Advertiser: Delta Airlines

Creative Agency

Creative Agency: W+K New York

Copywriter: Garrick Sheldon

Art Director: Toliver Roebuck

Executive Creative Director: Karl Lieberman

Account Management: Liz Taylor, Jacque Parrish, Lauren Smith

Director of Social Strategy: Sean Staley

Head of Production: Nick Setounski

Social Strategist: James Williams

Business Affairs: Carla Curry, Lindsey Timko, Brit Fryer

Strategy Director: Sean Staley

Executive Producer: Cheryl Warbrook

Production Company

Production Company: Iconoclast

Executive Producer: Valerie Romer

Director: Megaforce

DOP: Arnaud Pottier

Producer: Cathy Hood

Production Manager: Charles-Marie Anthonioz (General)

Offline

Edit Company: Rock Paper Scissors

Editor: Mikkel Nielsen

Edit Assistant: Alex Liu

Producer: Dom Tunon (W+K NY), Lisa Barnable

Executive Producer: Eve Kornblum

Post Production / VFX

Lead Flame Artist: Keith Sullivan

VFX: The Mill New York

Music

Mix: Tom Jucarone

Sound Production: Sound Lounge

Sound Design: Adrian Aurelius (Ballad)

Digital Production Company

Colourist: Keith Sullivan

Senior Producer: Collin Moneymaker / Luis Martin