Delivering the Right Message, On the Right Platform, at the Right Time
By leveraging its strategic ecommerce expertise, and extensive local knowledge of the Norwegian consumer, MEC Commerce Norway were able to help Anton Sport develop a successful omnichannel strategy. Joining up data across three datasets was no mean feat, but one that allowed the team to deliver communication to the consumer that was most relevant. Working closely with Facebook, MEC Commerce Norway delivered an end-to-end solution from software development to activation. This European first was the perfect combination of the right message, on the right platform, at the right time.
MEC Commerce Norway identified that access to a promoted product in a local store was one of the most important purchase drivers. In addition to this, low relevance in marketing communications was a major pain point for consumers.
How could Anton Sport join up their marketing investment and retail footprint and inventory database to make their consumer communications more relevant to each unique individual shopper?
MEC needed to find a unique way to bridge Anton Sport’s online and offline data in order to deliver relevant ads to customers.
MEC Commerce Norway partnered with Facebook to launch the European pilot of Facebook’s Offline Conversion tool. By syncing up with Anton Sport’s POS, CRM, and inventory management system, the agency could triangulate the perfect message based on sales data, loyalty and inventory levels
CRM data was used to identify consumers who had a higher basket value across both online and offline, while inventory data was used to show products that were in stock in real-time across stores. Allowing Anton Sport to deliver unique ads that showed products relevant to each individual consumer, based on shopping history, online interactions and products in stock to create the ultimate omnichannel campaign and attract new consumers to the brand.
Retrieved products in stock and on sale with updated prices every hour.
Sent data from the online store on interactions with products.
This campaign saw remarkable success and outperformed any of Anton Sport’s previous campaigns:
• 42% uplift in total sales
• 87% increase in online revenue.
• 16 % increase in average order values
• 21% uplift in conversion rate
Advertiser: Anton Sport
Creative Agency: MEC Commerce Norway