Delineate Enters Marcomms Space with Proprietary Research and Insights Approach

Former COO of Edelman Intelligence James “JT” Turner has launched delineate, a research and insights agency which has developed a disruptive framework to rid the industry of campaigns based on poor methodologies and anecdotal audience data.

delineate opens with offices in both London and Manchester, offering communications agencies a proprietary approach which has been designed to help them develop, test and turnaround research informed campaigns.

Turner’s “cut to the chase” model draws on 20 years in the research and communications industries. Having identified a gap in the market for a simplified end-to-end way to solve client problems, delineate produces insights which help brands land great campaigns.

“Brands, communicators and marketers want decent, honest and usable insights. This means agencies need to produce well researched, innovative campaigns that are based on human truths as opposed to untested hunches and third-party data,” said Turner.

“Time-poor clients want to hear from people who understand their problems - and have viable solutions. Most research is still overly complicated, slow, and costly. That’s where delineate comes in.”

When at Edelman, Turner built the London team of Edelman Intelligence, transforming the way that clients used insights and measurement. He also led the research for the infamous Trust Barometer as well as other thought-leadership projects.

Prior to Edelman, Turner held senior management positions at ICM, FreshMinds, BT and IRI.

At delineate he’s supported by a team of six consultants including Darren Cooper, Helen Bennie, Tony Laverty and Simon and Jonny Arrowsmith.

delineate is a research and insights firm working exclusively with marketing and communications teams looking to recalibrate their approach to build better campaigns, retain clients and win new work.

Our approach to complex issues is based on three solution areas:  authentic audience led insights; original research-based content; and evidence based impact to measure and prove success.

No matter how difficult the client brief, our proprietary approach allows you to cut to the chase in three precise steps: define, design, deliver.