Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

The Immortal Awards

Dead Clever Creativity: Sergio Lopez

The Immortal Awards Juror and McCANN Worldgroup EMEA’s chief production officer is next up with the man behind some legendary music videos...

Dead Clever Creativity: Sergio Lopez

In the run up to this year's Immortal Awards, each of our inaugural jurors has taken the time to identify a form of creativity outside of the ad sphere that they deem 'dead clever'.

They've all selected a super smart creative idea that they believe will live forever and next up in the series is Sergio Lopez, McCANN Worldgroup EMEA’s chief production officer, who picks the iconic creative mind behind Weapon of Choice...



Spike Jonze


Spike’s work is so brilliant that he redid the music video “Weapon of Choice” for last year’s Kenzo campaign and nailed it. His style is so deadly clever that despite the huge complexity behind it, his work feels simple and seamless.

Spike himself is a piece of art that should be preserved with some kind of creative preserving Botox. His music videos for Bjork were different to anything else done before. His ads for ESPN and Adidas pushed technology to show that nothing is impossible. His films are unexpected and unusual.

Can you think of any other creative minded individual that has had a bigger impact in the music, film and advertising world all together at the same time for over two decades? 


Sergio Lopez will be judging this year's The Immortal Awards. Entries are now open to all Little Black Book members , so head over to the submissions page to submit your best work. If you aren't a member of Little Black Book yet, then you can subscribe here.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.